--- title: "Canadian Real Estate Association: Case Study" date: 2023-11-23T08:32:00-05:00 author: Gregor Terrill canonical_url: "https://www.alphabetcreative.com/work/canadian-real-estate-association/" section: Work --- brand strategy ## A trusted brand for a national authority. The real estate industry changes at a breakneck pace. As a longtime partner, we’ve supported CREA in shaping and reshaping its brand strategy to underpin its advocacy efforts, grow its membership base, and reflect the product and service innovation it continues to bring REALTORS® and consumers. brand ![](https://www.alphabetcreative.com/assets/clients/crea/CREA_Logo_Backdrop.jpg) website development ## Bringing it all under one roof. CREA’s digital properties used to be disparate. After a holistic review, we redesigned them to speak to one another, deliver more value to REALTORS®, and reflect a clear association to the parent brand. ![](https://www.alphabetcreative.com/assets/clients/crea/CREA_Laptop_Overlay.png) ![](https://www.alphabetcreative.com/assets/clients/crea/CREA_Laptop_Screenshot_01.jpg) ![](https://www.alphabetcreative.com/assets/clients/crea/CREA_Laptop_Screenshot_02.jpg) ![](https://www.alphabetcreative.com/assets/clients/crea/crea-ca-cafe.jpg) ### CREA.ca The new CREA.ca makes the association’s purpose clear. It prioritizes CREA’s brand pillars of advocating on behalf of REALTORS®, building equity in the REALTOR® brand, and providing competitive tools and technology to further the REALTOR® profession. ### Member.CREA.ca CREA’s member portal gives REALTORS® the resources they need to do their job and do it well. From structure to design, we completed a massive overhaul of the portal to make it as sophisticated and user friendly as possible. ### CREA Café The new CREA Café is *the* content hub for REALTORS®, giving them access to the latest market updates, business insights, and shareable content for their clients. From content auditing to visual identity to digital strategy, we built CREA Café to be user-friendly and engaging. content marketing ## Connecting through content. Purposefully. Good content can be a powerful business driver – a roadmap to a desired outcome. In CREA’s case, that outcome is empowering REALTORS®, elevating the REALTOR® profession, and supporting Canadian real estate journeys. But getting there starts with a strategy. content Audit existing content; align messaging, content pillars, and KPIs with business goals. ### Research ### Create Identify media channels; manage content creation, delivery, and promotion. Measure and report on program efficacy; adjust to maximize results. ### Optimize ### Living Room Living Room is one of our most involved content programs to date, a REALTOR.ca insight hub with a counterpart called Salon (adapted to French readership trends and habits). Each month, we oversee 25 to 30 unique pieces of content, working with real estate writers, economists, and designers to publish weekly neighbourhood guides, home improvement tips, market trends, and more – purposefully curated to support Canadians along their real estate journeys. ![](https://www.alphabetcreative.com/assets/clients/crea/CREA_Living_Room_cards.png) ![](https://www.alphabetcreative.com/assets/clients/crea/CREA_Living_Room_Article_Screenshot_02.jpg) ![](https://www.alphabetcreative.com/assets/clients/crea/CREA_Living_Room_Tablet.png) ![Living Room Design System](https://www.alphabetcreative.com/assets/clients/crea/CREA_Living_Room_Design_System.jpg) From an always-on content strategy to marketing and media planning, buying, and reporting, we manage all aspects of Living Room for a tailored, end-to-end content program. The results speak for themselves. - 4M+ sessions - 14M+ page views - 3M+ impressions - 1M social engagements - 55K+ social followers ### REAL TIME Podcast We’re always exploring new ways to help CREA connect with its members. REAL TIME was born of this exploration – a monthly podcast aimed at engaging, inspiring, and empowering REALTORS® to grow their business. ![](https://www.alphabetcreative.com/assets/clients/crea/Lainey_Lui.jpg) ![](https://www.alphabetcreative.com/assets/clients/crea/James_Duthie.jpg) ![](https://www.alphabetcreative.com/assets/clients/crea/Terry_OReilly.jpg) ![](https://www.alphabetcreative.com/assets/clients/crea/Shannae_Ingleton_Smith.jpg) ![](https://www.alphabetcreative.com/assets/clients/crea/CREA_REAL_TIME_Logo.png) ![](https://www.alphabetcreative.com/assets/clients/crea/Chantal_Hebert.jpg) ![](https://www.alphabetcreative.com/assets/clients/crea/Naheed_Dosani.jpg) ![](https://www.alphabetcreative.com/assets/clients/crea/CREA_REAL_TIME_Tagline.png) ![](https://www.alphabetcreative.com/assets/clients/crea/Wes_Hall.jpg) ![](https://www.alphabetcreative.com/assets/clients/crea/Sarah_Richardson.jpg) ![](https://www.alphabetcreative.com/assets/clients/crea/CREA_REAL_TIME_iphone.png) ![](https://www.alphabetcreative.com/assets/clients/crea/CREA_REAL_TIME_Carousel_Backdrop.png) ![](https://www.alphabetcreative.com/assets/clients/crea/CREA_REAL_TIME_Carousel_Slide01.png) ![](https://www.alphabetcreative.com/assets/clients/crea/CREA_REAL_TIME_Carousel_Slide02.png) ![](https://www.alphabetcreative.com/assets/clients/crea/CREA_REAL_TIME_Carousel_Slide03.png) ![](https://www.alphabetcreative.com/assets/clients/crea/CREA_REAL_TIME_Carousel_Slide04.png) Since launching in 2020, the podcast has become one of CREA’s core member-engagement tools. From content planning to the creative strategy and media execution – we conceive, produce, and promote each episode, ensuring constant alignment with CREA’s brand pillars and goals. - 500K+ total listens - Top 5% of all RSS-based podcasts (3M+) - 171K+ podcast page views experiential marketing ## A personal touch for a personal business. One benefit of a long-term relationship is a deep appreciation for your client’s audience, which uncovers new ways to engage them. From concept to development to promotion, we devised REAL TIME – Let’s Talk, a sold-out event series that travelled the country to bring CREA members tangible insights from prominent speakers. ![CREA Experiential Marketing 02](https://www.alphabetcreative.com/assets/transforms/clients/crea/_800xAUTO_crop_center-center_none_ns/CREA_Experiential_Marketing_02.jpg) ![](https://www.alphabetcreative.com/assets/transforms/clients/crea/_800xAUTO_crop_center-center_none_ns/CREA_Experiential_Marketing_01.jpg) aw ards ## Not to brag... ### 2021 - Winner Digital Campaign Leader Award Summit International Awards - Winner Innovator Award Summit International Awards ## To learn how Alphabet® can help tell your story, **get in touch, and we’ll get started.** [ contact us ](mailto:info@alphabetcreative.com?subject=Looking%20for%20more%20information) ## More work [ view all ](https://www.alphabetcreative.com/work/) - [ Tourism Kingston ### Come Share it With Us: How Canadian of Kingston ](https://www.alphabetcreative.com/work/come-share-it-with-us-how-canadian-of-kingston/) - [ ![](https://www.alphabetcreative.com/assets/transforms/clients/_800xAUTO_crop_center-center_none_ns/realtime-header-scaled.jpg) Canadian Real Estate Association ### Let’s Talk in REAL TIME ](https://www.alphabetcreative.com/work/real-time-lets-talk/) - [ ![GTOC Logo Background](https://www.alphabetcreative.com/assets/transforms/clients/cta/_800xAUTO_crop_center-center_none_ns/GTOC_Logo_Background.jpg) Culinary Tourism Alliance ### One of Culinary Tourism’s Tastiest Brands Yet ](https://www.alphabetcreative.com/work/cta-great-taste-of-canada/) [ view all ](https://www.alphabetcreative.com/work/)