---
title: Canada’s first AI-powered HR advisor
date: 2026-01-06T14:51:00-05:00
author: Stephanie Chartrand
canonical_url: "https://www.alphabetcreative.com/work/canadas-first-ai-powered-hr-advisor-for-tiaa/"
section: Work
---
## Immediate solutions.  
Not another search.

Alberta’s tourism operators are busy. When questions come up, they want immediate answers, not another place to search. That insight, plus our experience watching tourism content hubs spike at launch and drop off soon after, led us to AI and a personalized chatbot. Something you can converse with and get trusted answers from instantly. Meet Kate, an online assistant with **Knowledge and Advice for Tourism Employers**.

 

 

 

 

tool

        

 

  

### A bot that feels human

Tourism is a people-centred industry, and HR is often personal and sensitive. That’s why we wanted the AI chatbot to feel approachable yet professional and secure. The visual identity strikes this balance, from the name and handwritten typeface to the lockup and acronym.

 

### A bot that you can trust

Unlike general AI tools, Kate is trained exclusively on hundreds of resources vetted by TIAA, HR Tourism Canada, and employment standards set by the Government of Alberta. It’s accurate, relevant, and free to use for tourism businesses across the province.

 

 

 

 

 

 

     

     

 

 ## To learn how Alphabet® can help tell your story, **get in touch, and we’ll get started.**

 [ contact us ](mailto:info@alphabetcreative.com?subject=Looking%20for%20more%20information) 

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