---
title: "Minto: Built for Better Campaign"
date: 2022-10-28T08:33:00-04:00
author: Gregor Terrill
canonical_url: "https://www.alphabetcreative.com/work/built-for-better/"
section: Work
---
![Minto better living Headersmorninngs](https://www.alphabetcreative.com/assets/transforms/clients/minto/_1920xAUTO_crop_center-center_none_ns/minto-better-living-Headersmorninngs.jpg)  

  ![Minto better living Headersadventure](https://www.alphabetcreative.com/assets/transforms/clients/minto/_1920xAUTO_crop_center-center_none_ns/minto-better-living-Headersadventure.jpg)  

  ![Minto better living Headersmemories](https://www.alphabetcreative.com/assets/transforms/clients/minto/_1920xAUTO_crop_center-center_none_ns/minto-better-living-Headersmemories.jpg)  

 

 

 

    ![Minto Better Billboard](https://www.alphabetcreative.com/assets/transforms/clients/_800xAUTO_crop_center-center_none_ns/Minto_Better_Billboard.jpg)    

    With the Built for Better campaign, we prioritized the emotional promise behind a Minto home and community – a better place to live, work, and play. Then, we funneled users to discover the specific areas of the city in which they could live that promise.  
  
To further support lead-gen, we also helped Minto tailor its messaging by pairing product types with audience segments – from first-time buyers to multi-generational families – to help everyone imagine a life in a Minto home.  
  
Want to learn more about our work with Minto? View the full case study [here](https://www.alphabetcreative.com/work/projects/minto-communities-ottawa/).

 

 

 

 

   ![](https://www.alphabetcreative.com/assets/clients/minto/minto-better-living-screen_bg-3.png) ![](https://www.alphabetcreative.com/static/device-frame-iphone.png) ![Minto better living 01](https://www.alphabetcreative.com/assets/transforms/clients/minto/_400xAUTO_crop_center-center_none_ns/minto-better-living-01.jpg) 

 ![Minto better living 02](https://www.alphabetcreative.com/assets/transforms/clients/minto/_400xAUTO_crop_center-center_none_ns/minto-better-living-02.jpg) 

 ![Minto better living 03](https://www.alphabetcreative.com/assets/transforms/clients/minto/_400xAUTO_crop_center-center_none_ns/minto-better-living-03.jpg) 

 ![Minto better living 04](https://www.alphabetcreative.com/assets/transforms/clients/minto/_400xAUTO_crop_center-center_none_ns/minto-better-living-04.jpg) 

 ![Minto better living 05](https://www.alphabetcreative.com/assets/transforms/clients/minto/_400xAUTO_crop_center-center_none_ns/minto-better-living-05.jpg) 

 

 

 

 

 

 

        

 

 ## To learn how Alphabet® can help tell your story, **get in touch, and we’ll get started.**

 [ contact us ](mailto:info@alphabetcreative.com?subject=Looking%20for%20more%20information) 

## More work

 [ view all  ](https://www.alphabetcreative.com/work/) 

- [  ![Three friends walking barefoot up a sandy beach hill on a sunny day, carrying towels and beach gear.](https://www.alphabetcreative.com/assets/transforms/clients/rto9/_800xAUTO_crop_center-center_none_ns/rto9-hero.jpg) 
    
    Regional Tourism Organization 9
    
    ###  Say hello to South Eastern Ontario 
    
     ](https://www.alphabetcreative.com/work/rto-9-case-study/)
- [  ![Hotel front-desk scene with a smiling receptionist greeting a family. A man in a blue suit stands at the counter while a woman holding a young child faces the desk, creating a warm, welcoming check-in moment.](https://www.alphabetcreative.com/assets/transforms/clients/KAP/_800xAUTO_crop_center-center_none_ns/kap-mat-tool-hero.jpg) 
    
    Kingston Accommodation Partners
    
    ###  Standardizing MAT collection with KAP 
    
     ](https://www.alphabetcreative.com/work/kingston-accommodation-partners-custom-app/)
- [  ![SSHRC brand graphic with smiling portraits animating across bold magenta and pink block backgrounds.](https://www.alphabetcreative.com/assets/clients/sshrc/sshrc-corporate-photography.gif) 
    
    Social Sciences and Humanities Research Council
    
    ###  A Modern Identity for Canadian Research 
    
     ](https://www.alphabetcreative.com/work/sshrc-brand-refresh/)
 
 [ view all  ](https://www.alphabetcreative.com/work/)