---
title: "Web, UX, research, & strategy"
date: 2025-07-30T14:32:00-04:00
author: Gregor Terrill
canonical_url: "https://www.alphabetcreative.com/services/web-ux-research-and-strategy/"
section: Services
---
##   
Web, UX, research, and strategy

What makes up your brand’s digital ecosystem? Websites and member portals, applications and social platforms. Whatever your mix, we help bring it all together to best serve your users and meet your business goals.

 

 

 

 

  - ## Discovery & direction
    
    It starts with a digital audit of your presence and the competitive landscape. How do competitors show up? What are the gaps? Where are the opportunities? We take a critical look at what’s working and what’s not to build a roadmap and guide you to your business goals.
    
    
    
     
    
     [ ![](https://www.alphabetcreative.com/assets/clients/tiac-1-retina-scaled.jpg)
    
    ##  Making content accessible across Canada. 
    
    Learn how we built a custom, self-guided digital learning tool for Canadian tourism operators with the Tourism Industry Association of Canada.
    
     
    
     
    
     view work  
    
     
    
     ](https://www.alphabetcreative.com/work/elevating-canadian-experiences/)
    1. ## Behaviour & usability
        
        We analyze user behaviour to uncover friction points and validate or disprove assumptions. It’s the process of aligning your digital presence with how people actually think about and interact with your brand online, through UI and UX audits, data analysis, and testing.
        
        
        
         
        
         [ ![](https://www.alphabetcreative.com/assets/clients/alp-sogc-header.jpg)
        
        ##  A new architecture for success. 
        
        Learn how we helped the Society of Obstetricians and Gynaecologists create a holistic, intuitive digital strategy to be more accessible for visitors.
        
         
        
         
        
         view work  
        
         
        
         ](https://www.alphabetcreative.com/work/the-society-of-obstetricians-and-gynaecologists-of-canada/)
        1. ## Structure & visibility
            
            From how your site is structured to how easily it’s found. By combining technical best practices with user expectations, we design a logical architecture and optimize your content for search. It’s how your users (and search engines and AI programs) find what they need in the fewest clicks possible.
            
            
            
             
            
             [ ![](https://www.alphabetcreative.com/assets/clients/crea/ALP_CREA_Header_2023.jpg)
            
            ##  Prioritizing brand pillars and equity. 
            
            Learn how we created a new digital structure that better reflected the Canadian Real Estate Association’s value.
            
             
            
             
            
             view work  
            
             
            
             ](https://www.alphabetcreative.com/work/canadian-real-estate-association/) ## We work with brands just like yours.
            
             [ view work ](https://www.alphabetcreative.com/work/) [ ![Tourism HR Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-thr.png) ](https://tourismhr.ca/) 
            
             [ ![Society of Obstetricians and Gynaecologists of Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-sogc.png) ](https://sogc.org/en/) 
            
             [ ![Makatew Workshops logo](https://www.alphabetcreative.com/assets/clients/logos/logo-makatew.png) ](https://www.makatew.ca/) 
            
             [ ![Canadian Association of Defence and Security Industries logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cadsi.png) ](https://www.defenceandsecurity.ca/) 
            
             [ ![Egg Farmers of Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-efc.png) ](https://www.eggfarmers.ca) 
            
             [ ![Radio Advisory Board of Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-rabc.png) ](https://www.rabc-cccr.ca/) 
            
             [ ![Canadian Blood Services logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cbs.png) ](https://www.blood.ca/en) 
            
             [ ![Electricity Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-electricity-canada.png) ](https://www.electricity.ca/) 
            
             [ ![CryoStasis Inc. logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cryostasis.png) ](https://www.cryostasis.ca/) 
            
             [ ![Vancouver Island Construction Association logo](https://www.alphabetcreative.com/assets/clients/logos/logo-vica.png) ](https://www.vicabc.ca/) 
            
             [ ![Zentek logo](https://www.alphabetcreative.com/assets/clients/logos/logo-zentek.png) ](https://www.zentek.com/) 
            
             [ ![Canada Deposit Insurance Corporation logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cdic.png) ](https://www.cdic.ca/) 
            
             [ ![Canadian Construction Association logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cca.png) ](https://www.cca-acc.com/) 
            
             [ ![Kingston Accommodation Partners logo](https://www.alphabetcreative.com/assets/clients/logos/logo-kap.png) ](https://www.kingstonaccommodationpartners.ca/) 
            
             [ ![Canadian Real Estate Association logo](https://www.alphabetcreative.com/assets/clients/logos/logo-crea.png) ](https://www.crea.ca/) 
            
             [ ![Hydro Ottawa logo](https://www.alphabetcreative.com/assets/clients/logos/logo-hydro.png) ](https://hydroottawa.com/en) 
            
             [ ![Railway Association of Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-rac.png) ](https://www.railcan.ca/) 
            
             [ ![Ottawa Tourism logo](https://www.alphabetcreative.com/assets/clients/logos/logo-otour.png) ](https://ottawatourism.ca/en) 
            
             [ ![Winnipeg Construction Association logo](https://www.alphabetcreative.com/assets/clients/logos/logo-wca.png) ](https://winnipegconstruction.ca/) 
            
             [ ![Culinary Tourism Alliance logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cta.png) ](https://www.culinarytourismalliance.com) 
            
             [ ![Canadian Parents for French logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cpf.png) ](https://cpf.ca/en/) 
            
             [ ![Minto Communities logo](https://www.alphabetcreative.com/assets/clients/logos/logo-minto-comm.png) ](https://www.minto.com/) 
            
             [ ![Kingston Economic Development logo](https://www.alphabetcreative.com/assets/clients/logos/logo-kedco.png) ](https://www.investkingston.ca/) 
            
             [ ![The Ottawa Hospital logo](https://www.alphabetcreative.com/assets/clients/logos/logo-the-ottawa-hospital.png) ](https://www.ottawahospital.on.ca/) 
            
             [ ![Travel Nunavut logo](https://www.alphabetcreative.com/assets/clients/logos/logo-nunavut.png) ](https://travelnunavut.ca/) 
            
             [ ![Regional Tourism Organization 9 logo](https://www.alphabetcreative.com/assets/clients/logos/logo-rt09.png) ](https://rto9.ca/) 
            
             [ ![Terra 20 logo](https://www.alphabetcreative.com/assets/clients/logos/logo-terra-20.png) ](https://terra20.com/) 
            
             [ ![Canadian Association of Medical Radiation Technologists logo](https://www.alphabetcreative.com/assets/clients/logos/logo-camrt.png) ](https://www.camrt.ca/) 
            
             [ ![Parque Das Aves logo](https://www.alphabetcreative.com/assets/clients/logos/logo-pda.png) ](https://www.parquedasaves.com.br/) 
            
             [ ![City of Kingston logo](https://www.alphabetcreative.com/assets/clients/logos/logo-kingston.png) ](https://www.cityofkingston.ca/) 
            
             [ ![Tourism Kingston logo](https://www.alphabetcreative.com/assets/clients/logos/logo-tourism-kingston.png) ](https://www.visitkingston.ca/) 
            
             [ ![The Royal logo](https://www.alphabetcreative.com/assets/clients/logos/logo-the-royal.png) ](https://www.theroyal.ca/) 
            
             [ ![Tourism Industry Association of Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-tiac-2x.png) ](https://tiac-aitc.ca/) 
            
             [ ![Perley Health logo](https://www.alphabetcreative.com/assets/clients/logos/logo-perley-health.png) ](https://www.perleyhealth.ca/) 
            
             
            
             
            
             
            
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