---
title: Campaign development
date: 2025-07-30T14:33:00-04:00
author: Gregor Terrill
canonical_url: "https://www.alphabetcreative.com/services/campaign-development/"
section: Services
---
##   
Campaign development

For brand awareness, product launches, and public relations. For digital, social, and traditional. We deliver campaigns inspired by strategy and creative thinking. It’s your brand in action, driving engagement and delivering results in line with your goals.

 

 

 

 

  

- ## Strategy & planning
    
    Every successful campaign starts with a strong foundation—it’s built upon research and strategy. We uncover insights and define your goals to shape the creative direction. From audience personas to positioning, media selection to metrics of success. It’s strategic every step of the way.
    
    
    
     
    
     [ ![](https://www.alphabetcreative.com/assets/clients/envari_cover_2.jpg)
    
    ##  More than just an ad campaign. 
    
    Learn how we developed a full campaign of content, photography, video, and social assets to connect Envari with its customers.
    
     
    
     
    
     view work  
    
     
    
     ](https://www.alphabetcreative.com/work/a-better-way-to-automate-your-building/)
    
    
    1. ## Creation & production
        
        Big ideas deserve bold deliverables. We bring your campaign to life through creative concepts, compelling copy, and scroll-stopping design, including animation and video. And it’s all crafted to be on brand, impactful, and with cross-channel flexibility in mind.
        
        
        
         
        
         [ ![](https://www.alphabetcreative.com/assets/clients/tk/tk-canadian-landing-out-of-home.jpg)
        
        ##  Tapping into Canadian pride. 
        
        Learn how we reacted quickly to emerging tourism sentiments and created a campaign for Tourism Kingston to unify the region.
        
         
        
         
        
         view work  
        
         
        
         ](https://www.alphabetcreative.com/work/come-share-it-with-us-how-canadian-of-kingston/)
        1. ## Delivery & optimization
            
            From publishing content on your sites to trafficking assets to media outlets to tracking real-time performance. We handle the execution from start to finish. Once your campaign is in market, we analyze the results and optimize where necessary. So it performs well. And gets better over time.
            
            
            
             
            
             [ ![](https://www.alphabetcreative.com/assets/clients/CPAC-Newspaper-Mockup.jpg)
            
            ##  Telling the whole story. 
            
            Learn how we helped CPAC harness the promise of neutrality to offer Canadians a simpler way to inform their vote.
            
             
            
             
            
             view work  
            
             
            
             ](https://www.alphabetcreative.com/work/get-the-full-election-story/) ## We work with brands just like yours.
            
             [ view work ](https://www.alphabetcreative.com/work/) [ ![Canadian Blood Services logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cbs.png) ](https://www.blood.ca/en) 
            
             [ ![Regional Tourism Organization 9 logo](https://www.alphabetcreative.com/assets/clients/logos/logo-rt09.png) ](https://rto9.ca/) 
            
             [ ![Terra 20 logo](https://www.alphabetcreative.com/assets/clients/logos/logo-terra-20.png) ](https://terra20.com/) 
            
             [ ![Society of Obstetricians and Gynaecologists of Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-sogc.png) ](https://sogc.org/en/) 
            
             [ ![Perley Health logo](https://www.alphabetcreative.com/assets/clients/logos/logo-perley-health.png) ](https://www.perleyhealth.ca/) 
            
             [ ![Canadian Real Estate Association logo](https://www.alphabetcreative.com/assets/clients/logos/logo-crea.png) ](https://www.crea.ca/) 
            
             [ ![Vancouver Island Construction Association logo](https://www.alphabetcreative.com/assets/clients/logos/logo-vica.png) ](https://www.vicabc.ca/) 
            
             [ ![Canada Deposit Insurance Corporation logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cdic.png) ](https://www.cdic.ca/) 
            
             [ ![The Royal logo](https://www.alphabetcreative.com/assets/clients/logos/logo-the-royal.png) ](https://www.theroyal.ca/) 
            
             [ ![Parque Das Aves logo](https://www.alphabetcreative.com/assets/clients/logos/logo-pda.png) ](https://www.parquedasaves.com.br/) 
            
             [ ![Canadian Parents for French logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cpf.png) ](https://cpf.ca/en/) 
            
             [ ![Tourism Industry Association of Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-tiac-2x.png) ](https://tiac-aitc.ca/) 
            
             [ ![Radio Advisory Board of Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-rabc.png) ](https://www.rabc-cccr.ca/) 
            
             [ ![Railway Association of Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-rac.png) ](https://www.railcan.ca/) 
            
             [ ![Travel Nunavut logo](https://www.alphabetcreative.com/assets/clients/logos/logo-nunavut.png) ](https://travelnunavut.ca/) 
            
             [ ![Canadian Construction Association logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cca.png) ](https://www.cca-acc.com/) 
            
             [ ![Makatew Workshops logo](https://www.alphabetcreative.com/assets/clients/logos/logo-makatew.png) ](https://www.makatew.ca/) 
            
             [ ![Minto Communities logo](https://www.alphabetcreative.com/assets/clients/logos/logo-minto-comm.png) ](https://www.minto.com/) 
            
             [ ![Tourism Kingston logo](https://www.alphabetcreative.com/assets/clients/logos/logo-tourism-kingston.png) ](https://www.visitkingston.ca/) 
            
             [ ![Kingston Accommodation Partners logo](https://www.alphabetcreative.com/assets/clients/logos/logo-kap.png) ](https://www.kingstonaccommodationpartners.ca/) 
            
             [ ![City of Kingston logo](https://www.alphabetcreative.com/assets/clients/logos/logo-kingston.png) ](https://www.cityofkingston.ca/) 
            
             [ ![Electricity Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-electricity-canada.png) ](https://www.electricity.ca/) 
            
             [ ![Kingston Economic Development logo](https://www.alphabetcreative.com/assets/clients/logos/logo-kedco.png) ](https://www.investkingston.ca/) 
            
             [ ![Ottawa Tourism logo](https://www.alphabetcreative.com/assets/clients/logos/logo-otour.png) ](https://ottawatourism.ca/en) 
            
             [ ![Culinary Tourism Alliance logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cta.png) ](https://www.culinarytourismalliance.com) 
            
             [ ![Tourism HR Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-thr.png) ](https://tourismhr.ca/) 
            
             [ ![Winnipeg Construction Association logo](https://www.alphabetcreative.com/assets/clients/logos/logo-wca.png) ](https://winnipegconstruction.ca/) 
            
             [ ![CryoStasis Inc. logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cryostasis.png) ](https://www.cryostasis.ca/) 
            
             [ ![Egg Farmers of Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-efc.png) ](https://www.eggfarmers.ca) 
            
             [ ![The Ottawa Hospital logo](https://www.alphabetcreative.com/assets/clients/logos/logo-the-ottawa-hospital.png) ](https://www.ottawahospital.on.ca/) 
            
             [ ![Zentek logo](https://www.alphabetcreative.com/assets/clients/logos/logo-zentek.png) ](https://www.zentek.com/) 
            
             [ ![Hydro Ottawa logo](https://www.alphabetcreative.com/assets/clients/logos/logo-hydro.png) ](https://hydroottawa.com/en) 
            
             [ ![Canadian Association of Medical Radiation Technologists logo](https://www.alphabetcreative.com/assets/clients/logos/logo-camrt.png) ](https://www.camrt.ca/) 
            
             [ ![Canadian Association of Defence and Security Industries logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cadsi.png) ](https://www.defenceandsecurity.ca/) 
            
             
            
             
            
             
            
                 ![](https://www.facebook.com/tr?id=228021097873593&ev=PageView&noscript=1)        ![](https://px.ads.linkedin.com/collect/?pid=3706857&fmt=gif)  <![CDATA[YII-BLOCK-BODY-END]]>