---
title: Campaign development
date: 2025-07-30T14:33:00-04:00
author: Gregor Terrill
canonical_url: "https://www.alphabetcreative.com/services/campaign-development/"
section: Services
---
##   
Campaign development

For brand awareness, product launches, and public relations. For digital, social, and traditional. We deliver campaigns inspired by strategy and creative thinking. It’s your brand in action, driving engagement and delivering results in line with your goals.

 

 

 

 

  - ## Strategy & planning
    
    Every successful campaign starts with a strong foundation—it’s built upon research and strategy. We uncover insights and define your goals to shape the creative direction. From audience personas to positioning, media selection to metrics of success. It’s strategic every step of the way.
    
    
    
     
    
     [ ![](https://www.alphabetcreative.com/assets/clients/envari_cover_2.jpg)
    
    ##  More than just an ad campaign. 
    
    Learn how we developed a full campaign of content, photography, video, and social assets to connect Envari with its customers.
    
     
    
     
    
     view work  
    
     
    
     ](https://www.alphabetcreative.com/work/a-better-way-to-automate-your-building/)
    1. ## Creation & production
        
        Big ideas deserve bold deliverables. We bring your campaign to life through creative concepts, compelling copy, and scroll-stopping design, including animation and video. And it’s all crafted to be on brand, impactful, and with cross-channel flexibility in mind.
        
        
        
         
        
         [ ![](https://www.alphabetcreative.com/assets/clients/tk/tk-canadian-landing-out-of-home.jpg)
        
        ##  Tapping into Canadian pride. 
        
        Learn how we reacted quickly to emerging tourism sentiments and created a campaign for Tourism Kingston to unify the region.
        
         
        
         
        
         view work  
        
         
        
         ](https://www.alphabetcreative.com/work/come-share-it-with-us-how-canadian-of-kingston/)
        1. ## Delivery & optimization
            
            From publishing content on your sites to trafficking assets to media outlets to tracking real-time performance. We handle the execution from start to finish. Once your campaign is in market, we analyze the results and optimize where necessary. So it performs well. And gets better over time.
            
            
            
             
            
             [ ![](https://www.alphabetcreative.com/assets/clients/CPAC-Newspaper-Mockup.jpg)
            
            ##  Telling the whole story. 
            
            Learn how we helped CPAC harness the promise of neutrality to offer Canadians a simpler way to inform their vote.
            
             
            
             
            
             view work  
            
             
            
             ](https://www.alphabetcreative.com/work/get-the-full-election-story/) ## We work with brands just like yours.
            
             [ view work ](https://www.alphabetcreative.com/work/) [ ![Canada Deposit Insurance Corporation logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cdic.png) ](https://www.cdic.ca/) 
            
             [ ![Ottawa Tourism logo](https://www.alphabetcreative.com/assets/clients/logos/logo-otour.png) ](https://ottawatourism.ca/en) 
            
             [ ![Egg Farmers of Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-efc.png) ](https://www.eggfarmers.ca) 
            
             [ ![Hydro Ottawa logo](https://www.alphabetcreative.com/assets/clients/logos/logo-hydro.png) ](https://hydroottawa.com/en) 
            
             [ ![Travel Nunavut logo](https://www.alphabetcreative.com/assets/clients/logos/logo-nunavut.png) ](https://travelnunavut.ca/) 
            
             [ ![Perley Health logo](https://www.alphabetcreative.com/assets/clients/logos/logo-perley-health.png) ](https://www.perleyhealth.ca/) 
            
             [ ![Canadian Parents for French logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cpf.png) ](https://cpf.ca/en/) 
            
             [ ![Canadian Association of Medical Radiation Technologists logo](https://www.alphabetcreative.com/assets/clients/logos/logo-camrt.png) ](https://www.camrt.ca/) 
            
             [ ![Culinary Tourism Alliance logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cta.png) ](https://www.culinarytourismalliance.com) 
            
             [ ![Radio Advisory Board of Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-rabc.png) ](https://www.rabc-cccr.ca/) 
            
             [ ![Canadian Real Estate Association logo](https://www.alphabetcreative.com/assets/clients/logos/logo-crea.png) ](https://www.crea.ca/) 
            
             [ ![Electricity Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-electricity-canada.png) ](https://www.electricity.ca/) 
            
             [ ![Terra 20 logo](https://www.alphabetcreative.com/assets/clients/logos/logo-terra-20.png) ](https://terra20.com/) 
            
             [ ![Regional Tourism Organization 9 logo](https://www.alphabetcreative.com/assets/clients/logos/logo-rt09.png) ](https://rto9.ca/) 
            
             [ ![Minto Communities logo](https://www.alphabetcreative.com/assets/clients/logos/logo-minto-comm.png) ](https://www.minto.com/) 
            
             [ ![Tourism Industry Association of Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-tiac-2x.png) ](https://tiac-aitc.ca/) 
            
             [ ![Parque Das Aves logo](https://www.alphabetcreative.com/assets/clients/logos/logo-pda.png) ](https://www.parquedasaves.com.br/) 
            
             [ ![Kingston Economic Development logo](https://www.alphabetcreative.com/assets/clients/logos/logo-kedco.png) ](https://www.investkingston.ca/) 
            
             [ ![CryoStasis Inc. logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cryostasis.png) ](https://www.cryostasis.ca/) 
            
             [ ![Tourism Kingston logo](https://www.alphabetcreative.com/assets/clients/logos/logo-tourism-kingston.png) ](https://www.visitkingston.ca/) 
            
             [ ![Society of Obstetricians and Gynaecologists of Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-sogc.png) ](https://sogc.org/en/) 
            
             [ ![Canadian Blood Services logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cbs.png) ](https://www.blood.ca/en) 
            
             [ ![Tourism HR Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-thr.png) ](https://tourismhr.ca/) 
            
             [ ![Railway Association of Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-rac.png) ](https://www.railcan.ca/) 
            
             [ ![The Ottawa Hospital logo](https://www.alphabetcreative.com/assets/clients/logos/logo-the-ottawa-hospital.png) ](https://www.ottawahospital.on.ca/) 
            
             [ ![City of Kingston logo](https://www.alphabetcreative.com/assets/clients/logos/logo-kingston.png) ](https://www.cityofkingston.ca/) 
            
             [ ![Canadian Association of Defence and Security Industries logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cadsi.png) ](https://www.defenceandsecurity.ca/) 
            
             [ ![Kingston Accommodation Partners logo](https://www.alphabetcreative.com/assets/clients/logos/logo-kap.png) ](https://www.kingstonaccommodationpartners.ca/) 
            
             [ ![Makatew Workshops logo](https://www.alphabetcreative.com/assets/clients/logos/logo-makatew.png) ](https://www.makatew.ca/) 
            
             [ ![Vancouver Island Construction Association logo](https://www.alphabetcreative.com/assets/clients/logos/logo-vica.png) ](https://www.vicabc.ca/) 
            
             [ ![The Royal logo](https://www.alphabetcreative.com/assets/clients/logos/logo-the-royal.png) ](https://www.theroyal.ca/) 
            
             [ ![Canadian Construction Association logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cca.png) ](https://www.cca-acc.com/) 
            
             [ ![Zentek logo](https://www.alphabetcreative.com/assets/clients/logos/logo-zentek.png) ](https://www.zentek.com/) 
            
             [ ![Winnipeg Construction Association logo](https://www.alphabetcreative.com/assets/clients/logos/logo-wca.png) ](https://winnipegconstruction.ca/) 
            
             
            
             
            
             
            
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