Redesigning How We Talk About Sex with SOGC

The Challenge

The Society of Obstetricians and Gynaecologists (SOGC) is the leading authority on sexual and reproductive health in Canada. The challenge was to rebuild and update their website – one of the most trusted, accurate, unbiased, and evidence based information resources on sexual health with a new responsive design, updated and relevant content.

The Solution

Alphabet® worked closely with the communications team to create a fresh new look along with a new url Alphabet® was able to develop a comprehensive and cohesive design for the website. With updated content in the areas of STIs, Contraception and Pregnancy and all new content in the areas of LGBTTQ+, Consent and Sexual Activity.

The Results launched Fall 2016 and is on track to reach over 5 million impressions in 2017 with increased time spent on site, a lowered bounce rate and positive partner and industry feedback.

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