# Alphabet®

## Blog

- [Community. Culture. Pride. Powered by (local) tourism](https://www.alphabetcreative.com/blog/community-culture-pride-powered-by-local-tourism.md): A destination visitors crave starts with a community locals love. Learn how to build local pride and lasting equity for your tourism brand.
- [The People Yearn For Analog: Why “Touching Grass” Is About to Become a Strategy](https://www.alphabetcreative.com/blog/the-people-yearn-for-analog-why-touching-grass-is-about-to-become-a-strategy.md): As digital exhaustion looms, learn how your brand can lean into analog experiences to make real connections.
- [The Payoff of Focus: When More Doesn’t Feel Good ](https://www.alphabetcreative.com/blog/the-payoff-of-focus-when-more-doesnt-feel-good.md): Alphabet® CEO Nadine Morris explores the detriment of too much choice, and how brands can succeed by narrowing their focus.
- [Make your data talk: the key to enhancing your organization's web ecosystem](https://www.alphabetcreative.com/blog/make-your-data-talk-the-key-to-enhancing-your-organizations-web-ecosystem.md): Understanding how your organization’s workflow or online presence could be improved with custom automation or integration.
- [Silver dolphins and pink guitars: the Alpha-best-of 2025](https://www.alphabetcreative.com/blog/the-best-of-alphabet-in-2025-as-chosen-by-the-team.md): Silver dolphins and pink guitars: the Alpha-best-of 2025
- [The art of knowing what doesn't work](https://www.alphabetcreative.com/blog/the-art-of-knowing-what-doesnt-work.md): Creative Director Steve Bowker shares how knowing what doesn’t work is just as important as knowing what does when it comes to AI and the creative industry.
- [Climbing Together: Reflection on our Reconciliation Journey](https://www.alphabetcreative.com/blog/climbing-together-reflection-on-our-reconciliation-journey.md): Discover Alphabet®’s journey through the Reconciliation Assessment Report program with Tatâga Inc., which focuses on reflection and action toward meaningful...
- [Adding value to the message: What you want to say vs. what they want to hear](https://www.alphabetcreative.com/blog/adding-value-to-the-message-what-you-want-to-say-vs-what-they-want-to-hear.md): Your audience doesn't hate ads—they hate boring ones. Learn how to craft video content that balances brand messaging with real value, turning attention into...
- [Marketing and design in drag – a most fabulous fusion of creative realms](https://www.alphabetcreative.com/blog/marketing-and-design-in-drag-a-most-fabulous-fusion-of-creative-realms.md): From personal branding to creative collaboration, graphic designer Evan Grice explores how Ottawa’s vibrant drag scene showcases the power of performance,...
- [Why empathy-driven content wins in the age of A.I.](https://www.alphabetcreative.com/blog/why-empathy-driven-content-wins-in-the-age-of-ai.md): In an A.I.-fuelled future, human-centric content builds lasting brand trust. Here’s why.
- [Building Place in Uncertain Times: Learnings for Canadian Tourism](https://www.alphabetcreative.com/blog/building-place-in-uncertain-times-learnings-for-canadian-tourism.md): Learn how Canadian destinations can adapt and thrive with practical learnings for place branding, tourism resilience, and sustainable growth on the Alphabet®...
- [Beyond the Features: What CONFIG Taught Us About Designing for Connection](https://www.alphabetcreative.com/blog/beyond-the-features-what-config-taught-us-about-designing-for-connection.md): Learnings from Figma’s 2025 CONFIG global conference, including why emotion is crucial when creating design, and why the value of trust should never be...
- [How does “Emily in Paris” compare to life at a creative agency?](https://www.alphabetcreative.com/blog/how-does-emily-in-paris-compare-to-life-at-a-creative-agency.md)
- [The trend trap: how not to be memorable](https://www.alphabetcreative.com/blog/the-trend-trap-how-not-to-be-memorable.md)
- [Leading the Way: An Exploration of Typography](https://www.alphabetcreative.com/blog/leading-the-way-an-exploration-of-typography.md): Learn about what typography is, why it’s important, and how brands can leverage typography to bolster their message. All on the Alphabet Creative blog.
- [How Music Tells The Story in Video](https://www.alphabetcreative.com/blog/how-music-tells-the-story-in-video.md): From song selection to editing to benefits: what to know about music in brand videos and ads.
- [The Future of Tourism with AI: Planned by AI, experienced by you](https://www.alphabetcreative.com/blog/the-future-of-tourism-with-ai-planned-by-ai-experienced-by-you.md)
- [7 Winning Examples of Brand Digital Transformation](https://www.alphabetcreative.com/blog/7-winning-examples-of-brand-digital-transformation.md)
- [AI vs. Automation: Is It Intelligent or Just Useful?](https://www.alphabetcreative.com/blog/ai-vs-automation-is-it-intelligent-or-just-useful.md)
- [Speed Matters: Website Performance and Perception](https://www.alphabetcreative.com/blog/speed-matters-website-performance-and-perception-2.md)
- [The Power of Podcasts: Best Practices for a Standout Show](https://www.alphabetcreative.com/blog/the-power-of-podcasts-best-practices-for-a-standout-show.md)
- [What Sustainable Tourism Really Means: It’s More Than “Going Green”](https://www.alphabetcreative.com/blog/what-sustainable-tourism-really-means-its-more-than-going-green.md)
- [TikTok: The Powerhouse Platform That’s More Than Just Dancing](https://www.alphabetcreative.com/blog/tiktok-the-powerhouse-platform-thats-more-than-just-dancing.md)
- [The Importance of Work-Life Balance for Creative Minds](https://www.alphabetcreative.com/blog/the-importance-of-work-life-balance-for-creative-minds.md)
- [She’s All That: Exploring Lipstick Theory, the Beauty Industry, and the Purchasing Power of Women](https://www.alphabetcreative.com/blog/shes-all-that-exploring-lipstick-theory-the-beauty-industry-and-the-purchasing-power-of-women.md)
- [Why Strategy? The Mindset of Problem Solving.](https://www.alphabetcreative.com/blog/why-strategy-the-mindset-of-problem-solving.md)
- [The Heads and Tails of Shoulder Season Tourism in Destination Marketing](https://www.alphabetcreative.com/blog/the-heads-and-tails-of-shoulder-season-tourism-in-destination-marketing.md)
- [Small but Meaningful Ways To Be a More Inclusive Marketer](https://www.alphabetcreative.com/blog/small-but-meaningful-ways-to-be-a-more-inclusive-marketer.md)
- [Touchdown or Fumble? Brand Consistency at the Big Game.](https://www.alphabetcreative.com/blog/touchdown-or-fumble-brand-consistency-at-the-big-game.md)
- [Embracing Authenticity: Where Tourism is Headed in 2024](https://www.alphabetcreative.com/blog/embracing-authenticity-where-tourism-is-headed-in-2024.md)
- [Amplify Your Advocacy Efforts With Zembaly™](https://www.alphabetcreative.com/blog/amplify-your-advocacy-efforts-with-zembaly.md)
- [SEO: It’s More Than Just Keywords](https://www.alphabetcreative.com/blog/seo-its-more-than-just-keywords.md)
- [How Bad Can Be So Good in Advertising](https://www.alphabetcreative.com/blog/how-bad-can-be-so-good-in-advertising.md)
- [What AI Won’t Ever Replace in Marketing and Advertising](https://www.alphabetcreative.com/blog/what-ai-wont-ever-replace-in-marketing-and-advertising.md)
- [The Ultimate Website Accessibility Checklist](https://www.alphabetcreative.com/blog/the-ultimate-website-accessibility-checklist.md)
- [How to Write Taglines That Don’t Suck](https://www.alphabetcreative.com/blog/how-to-write-taglines-that-dont-suck.md)
- [Media Planning 101: Goals, Channels, KPIs, and More](https://www.alphabetcreative.com/blog/media-planning-101-goals-channels-kpis-and-more.md)
- [Place Marketing 101: A DMO’s Field Guide to Niching](https://www.alphabetcreative.com/blog/place-marketing-101-a-dmos-field-guide-to-niching.md)
- [Understanding Emotional Decision-Making and Its Role in Brand Strategy](https://www.alphabetcreative.com/blog/understanding-emotional-decision-making-and-its-role-in-brand-strategy.md)
- [Assessing New Social Media Platforms: Is It Always Worth the Leap?](https://www.alphabetcreative.com/blog/assessing-new-social-media-platforms-is-it-always-worth-the-leap.md)
- [The Creative Process: A Love Affair Between Copy and Design](https://www.alphabetcreative.com/blog/the-creative-process-a-love-affair-between-copy-and-design.md)
- [The Art of the Marketing Shift](https://www.alphabetcreative.com/blog/the-art-of-the-marketing-shift.md)
- [Brand Perception: Generating Brand Trust & Credibility](https://www.alphabetcreative.com/blog/brand-perception-building-brand-trust-credibility.md)
- [Your Brand is Bigger than Marketing and Communications](https://www.alphabetcreative.com/blog/your-brand-is-bigger-than-marketing-and-communications.md)
- [The A to Zs of Brand Design & Brand Development](https://www.alphabetcreative.com/blog/the-a-to-zs-of-brand-design-brand-development.md)
- [Our Top UX Design Trends for 2023 and Beyond](https://www.alphabetcreative.com/blog/our-top-ux-design-trends-for-2023-and-beyond.md)
- [The Importance of Authentic 2SLGBTQ+ Representation in Advertising](https://www.alphabetcreative.com/blog/the-importance-of-authentic-2slgbtq-representation-in-advertising.md)
- [Brand Identity Design: 5 Tips for Maximum Brand Impact](https://www.alphabetcreative.com/blog/brand-identity-design-5-tips-for-maximum-brand-impact.md)
- [Five Social Media User Habits Brands Can't Ignore](https://www.alphabetcreative.com/blog/five-social-media-user-habits-brands-cant-ignore.md)
- [Branding Questionnaire: How to Optimize Your Research](https://www.alphabetcreative.com/blog/branding-questionnaire-how-to-optimize-your-research.md)

## Episodes

- [Why playtime is critical for creative thinking](https://www.alphabetcreative.com/flipping-over-rocks/why-playtime-is-critical-for-creative-thinking.md)
- [The global nuances of brand personality](https://www.alphabetcreative.com/flipping-over-rocks/the-global-nuances-of-brand-personality.md)
- [A poetic perspective](https://www.alphabetcreative.com/flipping-over-rocks/a-poetic-perspective.md)
- [How our memories make us creative](https://www.alphabetcreative.com/flipping-over-rocks/how-our-memories-make-us-creative.md)
- [How creative messaging can elicit an emotional response](https://www.alphabetcreative.com/flipping-over-rocks/how-creative-messaging-can-elicit-an-emotional-response.md)
- [Can you lose your ability to be creative?](https://www.alphabetcreative.com/flipping-over-rocks/can-you-lose-your-ability-to-be-creative.md)
- [How does the brain process creative feedback?](https://www.alphabetcreative.com/flipping-over-rocks/how-does-the-brain-process-creative-feedback.md)
- [Emotional connections in the emotional brain](https://www.alphabetcreative.com/flipping-over-rocks/emotional-connections-in-the-emotional-brain.md)

## Pages

- [Smoothie](https://www.alphabetcreative.com/smoothie.md): AI. It's a lot. All at once. Let's talk.
- [Flipping Over Rocks](https://www.alphabetcreative.com/flipping-over-rocks.md)
- [Newsletter Signup](https://www.alphabetcreative.com/newsletter-signup.md)
- [Associations](https://www.alphabetcreative.com/associations.md)
- [Nonprofits](https://www.alphabetcreative.com/nonprofits.md)
- [Destinations](https://www.alphabetcreative.com/destinations.md)
- [Privacy Policy](https://www.alphabetcreative.com/privacy-policy.md)
- [Approach](https://www.alphabetcreative.com/approach.md)
- [Blog](https://www.alphabetcreative.com/blog.md)
- [About](https://www.alphabetcreative.com/about.md)
- [Work](https://www.alphabetcreative.com/work.md)
- [Services](https://www.alphabetcreative.com/services.md)
- [Careers](https://www.alphabetcreative.com/careers.md)

## Services

- [Web & app development](https://www.alphabetcreative.com/services/web-and-custom-application-development.md): Tailored web solutions designed to optimize performance and deliver results.
- [Content marketing](https://www.alphabetcreative.com/services/content-marketing.md): Build your brand’s trust and reputation through authentic content strategies, creation, and promotion.
- [Design services](https://www.alphabetcreative.com/services/design-services.md): Visual storytelling and design crafted to share your brand in its most captivating, engaging form.
- [A.I. & automation](https://www.alphabetcreative.com/services/ai-automation-and-integration.md): Harnessing emerging technology to streamline and optimize processes without removing the human touch.
- [Campaign development](https://www.alphabetcreative.com/services/campaign-development.md): A full-scale approach to strategizing, crafting, and delivering impactful campaigns designed to get results.
- [Video production](https://www.alphabetcreative.com/services/video-production.md): Planning, shooting, and editing videos to tap into your audience’s emotion and leave a lasting impact.
- [Media services](https://www.alphabetcreative.com/services/media-services.md): From awareness to conversions and everything in between using traditional and emerging media strategies.
- [Digital marketing](https://www.alphabetcreative.com/services/digital-marketing.md): Promote your brand online through traditional and emerging digital marketing strategies.
- [Brand strategy](https://www.alphabetcreative.com/services/brand-strategy.md): Leave a lasting impact with a brand strategy and identity rooted in research, insights, and storytelling.
- [Customer experience strategy](https://www.alphabetcreative.com/services/customer-experience-strategy.md): Helping your brand meet expectations by aligning operations and communications with your vision, values, and promises.
- [Web, UX, research, & strategy](https://www.alphabetcreative.com/services/web-ux-research-and-strategy.md): Deliver an online presence rooted in strategy, audience insights, and UX best practices.

## Work

- [The human side of energy](https://www.alphabetcreative.com/work/the-human-side-of-energy-with-hydro-ottawa.md): Brilliant at brand, brutal at baking. How Alphabet® used humor and authenticity to reposition Hydro Ottawa as a trusted, relationship-driven energy partner.
- [The Town of Prescott redefined](https://www.alphabetcreative.com/work/the-town-of-prescott-redefined.md): How a new brand strategy, visual identity, and messaging framework redefine Prescott as a tourism destination.
- [Something to celebrate with Hydro Ottawa](https://www.alphabetcreative.com/work/something-to-celebrate-with-hydro-ottawa.md): How a creative campaign for Hydro Ottawa gave customers a reason to pay attention and take action.
- [Photis Loizides, MD: Visual Identity](https://www.alphabetcreative.com/work/photis-loizides-md-visual-identity.md): How Alphabet® crafted a visual identity to match the precision and care behind the work of plastic surgeon, Dr. Photos Loizides.
- [Clarity Over Complexity with CDIC](https://www.alphabetcreative.com/work/cdic.md): Visual identity, web development, and UI/UX design for the Canadian Deposit Insurance Company.
- [A north star for Western New Brunswick](https://www.alphabetcreative.com/work/western-new-brunswick-brand-identity.md): Transforming the Western Valley Regional Service Commission into a distinct place brand in Western New Brunswick.
- [Canada’s first AI-powered HR advisor](https://www.alphabetcreative.com/work/canadas-first-ai-powered-hr-advisor-for-tiaa.md): Why Alphabet® replaced an HR content hub with Kate, Canada’s first AI-powered HR advisor for Alberta’s tourism industry.
- [RTO 9: Case Study](https://www.alphabetcreative.com/work/rto-9-case-study.md): More than a decade of brand, digital, and campaign work with RTO 9 to support tourism in South Eastern Ontario.
- [Canadian Association of Defence and Security Industries: Case Study](https://www.alphabetcreative.com/work/canadian-association-of-defence-and-security-industries.md): The power of people: how CADSI redefines Canada’s defence and security industry with people-driven advocacy campaigns by Alphabet®.
- [Canadian Real Estate Association: CREA Café](https://www.alphabetcreative.com/work/crea-cafe.md): How Alphabet® reimagined the CREA Café with a new content strategy and visual identity.
- [Kingston Accommodation Partners: Custom App](https://www.alphabetcreative.com/work/kingston-accommodation-partners-custom-app.md): Alphabet® Work Page: Kingston Accommodation Partners MAT Tool
- [Minto: Case Study](https://www.alphabetcreative.com/work/minto-communities-ottawa.md): Building better with Minto. View the work, from big brand platforms to community launches and the Minto Dream Home for CHEO campaign.
- [Social Sciences and Humanities Research Council: Brand Refresh](https://www.alphabetcreative.com/work/sshrc-brand-refresh.md): A refreshed brand for SSHRC: accessible, flexible, and digital-first for today’s research and researchers. View the work.
- [Radio Advisory Board of Canada: Repositioning](https://www.alphabetcreative.com/work/radio-advisory-board-of-canada.md): Repositioning RABC’s brand and messaging to meet the needs of the increasing needs of Canada’s radio spectrum.
- [Minto: 2025 Minto Dream Home Campaign](https://www.alphabetcreative.com/work/minto-2025-minto-dream-home-campaign.md): Blending creativity and brand strategy to build hype and inspire hope for the 25th Minto Dream Home for CHEO
- [Tourism Industry Association of Ontario: Work Doesn’t Suck Campaign](https://www.alphabetcreative.com/work/alphabet-work-page-careers-in-tourism-with-tiao.md): Working with TIAO to address industry labour shortage by repositioning careers in tourism with a bold campaign.
- [Downtown BIA: Case Study](https://www.alphabetcreative.com/work/hello-downtown-the-new-downtown-bia.md): Giving Downtown Ottawa a new identity to unite residents, businesses, partners, and visitors.
- [Canadian Parents for French: Case Study](https://www.alphabetcreative.com/work/canadian-parents-for-french.md)
- [Tourism Kingston: Our City is Your City Campaign](https://www.alphabetcreative.com/work/come-share-it-with-us-how-canadian-of-kingston.md)
- [United Counties of Leeds & Grenville: Case Study](https://www.alphabetcreative.com/work/united-counties-of-leeds-grenville.md)
- [Canadian Construction Association: Case Study](https://www.alphabetcreative.com/work/canadian-construction-association-2024.md)
- [Tourism Kingston: Business Events Campaign](https://www.alphabetcreative.com/work/taking-care-of-business-supporting-tourism-in-kingston-with-corporate-travel.md)
- [Tourism Kingston: Solar Eclipse Campaign](https://www.alphabetcreative.com/work/a-once-in-every-700-years-kind-of-campaign.md)
- [Ottawa Tourism: Tourism Relief Fund](https://www.alphabetcreative.com/work/tourism-relief-fund.md)
- [Culinary Tourism Alliance: Great Taste of Canada](https://www.alphabetcreative.com/work/cta-great-taste-of-canada.md)
- [Canadian Real Estate Association: Case Study](https://www.alphabetcreative.com/work/canadian-real-estate-association.md): With more than 160,000 members, the Canadian Real Estate Association (CREA) is one of Canada’s largest single-trade associations.
- [Minto: Abbott’s Run Campaign](https://www.alphabetcreative.com/work/minto-abbotts-run.md)
- [Hydro Ottawa: thinkenergy Podcast](https://www.alphabetcreative.com/work/sparking-conversations-about-the-energy-of-tomorrow.md)
- [Makatew Workshops: Website](https://www.alphabetcreative.com/work/makatew-workshops.md)
- [Electricity Canada: Case Study](https://www.alphabetcreative.com/work/electricity-canada.md)
- [CryoStasis: Brand](https://www.alphabetcreative.com/work/giving-life-to-cryostasis.md)
- [Minto: Built for Better Campaign](https://www.alphabetcreative.com/work/built-for-better.md)
- [Tourism Kingston: Case Study](https://www.alphabetcreative.com/work/tourism-kingston.md)
- [Envari: Building Automation Systems](https://www.alphabetcreative.com/work/a-better-way-to-automate-your-building.md)
- [Perley Health: Case Study](https://www.alphabetcreative.com/work/perley-health.md)
- [Cable Public Affairs Channel: Election Campaign](https://www.alphabetcreative.com/work/get-the-full-election-story.md)
- [Canadian Parents for French: My Raison D’Être](https://www.alphabetcreative.com/work/encouraging-canadians-to-fulfill-their-raison-detre.md)
- [Ottawa Tourism: Indigenous Tourism Entrepreneurship Training](https://www.alphabetcreative.com/work/indigenous-tourism-entrepreneurship-training.md)
- [Canadian Association of Medical Radiation Technologists: Without an MRT Campaign](https://www.alphabetcreative.com/work/empowering-better-care.md)
- [Tourism Industry Association of Canada: Knowledge Hub](https://www.alphabetcreative.com/work/elevating-canadian-experiences.md)
- [Parque das Aves: Case Study](https://www.alphabetcreative.com/work/parque-das-aves.md)
- [Society of Obstetricians and Gynaecologists of Canada: Case Study](https://www.alphabetcreative.com/work/the-society-of-obstetricians-and-gynaecologists-of-canada.md)
- [Tourism Kingston: “I” in Kingston](https://www.alphabetcreative.com/work/i-in-kingston.md)
- [The Royal: Case Study](https://www.alphabetcreative.com/work/bringing-the-royal-under-one-roof.md)
- [Canadian Real Estate Association: REAL TIME Event](https://www.alphabetcreative.com/work/real-time-lets-talk.md)
- [Ottawa Hospital: Research Approach](https://www.alphabetcreative.com/work/amplifying-the-ottawa-hospitals-approach-to-research.md)
- [Society of Obstetricians and Gynecologists: Nutrition Campaign](https://www.alphabetcreative.com/work/advancing-womens-nutritional-health.md)
- [CIRA: Where Local Means Business Campaign](https://www.alphabetcreative.com/work/ca-where-local-means-business.md)
- [terra20: Brand](https://www.alphabetcreative.com/work/growing-terra20-from-the-ground-up.md)
- [House of Commons: Brand](https://www.alphabetcreative.com/work/fostering-collaboration-within-the-house-of-commons.md)