Kingston competes against much larger destinations for their share in international group travel. As a smaller market, it is often not on the radar for operators – awareness needed to be created for its unique charm and history.
Tourism Kingston sponsored the Buyer’s Lounge at Rendez-vous Canada. Alphabet® created a truly authentic Kingston experience to launch the city’s new brand positioning. The lounge was inspired by Kingston’s street front patio scene as well as its creative maker movement. We transformed a normal booth space into a comfortable, welcoming respite from the busy show floor. Buyers were greeted with ample seating, complimentary food & beverage and special gifts created by Kingston artists and allowed Tourism Kingston staff to interact with buyers outside of a traditional selling environment.
The Kingston Buyers Lounge was the talk of the show floor and it both surprised and impressed delegates, exhibitors and tourism officials. The Ontario Ministry of Tourism agency OTMPC made special note of the Kingston re-brand and the presentation of their Buyers Lounge at an industry event during the show.