---
title: The global nuances of brand personality
date: 2022-11-15T00:00:00-05:00
author: Gregor Terrill
canonical_url: "https://www.alphabetcreative.com/flipping-over-rocks/the-global-nuances-of-brand-personality/"
section: Episodes
---
[ back to podcast](https://www.alphabetcreative.com/flipping-over-rocks/)  ![](https://www.alphabetcreative.com/assets/transforms/podcast/_800xAUTO_crop_center-center_none_ns/ALP_Fliiping_Over_Rocks_Ep_7_Thumbnail.jpg)### Episode 7: The global nuances of brand personality

What’s a national brand molecule? What’s xenocentrism? And what can wine teach us about buyer perceptions? In Episode 7, Tony joins researcher and Carleton University professor Dr. José Rojas-Méndez to explore the nuanced relationship between place brand personality and consumer behaviour.