---
title: How creative messaging can elicit an emotional response
date: 2021-10-29T09:30:00-04:00
author: Gregor Terrill
canonical_url: "https://www.alphabetcreative.com/flipping-over-rocks/how-creative-messaging-can-elicit-an-emotional-response/"
section: Episodes
---
[ back to podcast](https://www.alphabetcreative.com/flipping-over-rocks/)  ![](https://www.alphabetcreative.com/assets/transforms/podcast/_800xAUTO_crop_center-center_none_ns/ALP_Fliiping_Over_Rocks_Ep_4_Thumbnail.jpg)### Episode 4: How creative messaging can elicit an emotional response

In Episode 4, Tony has a casual conversation with Dr. Alfonso Abizaid, neuroscientist and recipient of the Governor General Medal for his PhD work. What factors influence our behaviours? How do marketers leverage these factors? Tony digs in.