Enabling tourism recovery for SME partners

A quick-to-market destination brand positioning designed specifically for Canadian destinations

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Why now?

Canadian DMOs must take immediate action to support a rapid recovery for their local industry while building competitive brand advantage for longer term resiliency.

Clutter, duplication and competition for domestic travellers means that resonant brand positioning is a business imperative for Canadian destinations.

The post-Covid world presents a new reality for all DMOs. Existing brand strategies will not help destinations move forward in the ‘new normal’, and address the new demands of today’s travel audiences – building long-term resiliency and competitive advantage.

let's build a brand

The Offer

This 5 module package developed by our team of industry experts includes;

  1. Desk research and 3 key interviews (1 creative leader, 1 tourism leader, 1 marketing leader/city builder)
  2. “Core Truths” discovery – why your destination is unique, what’s the culture of the place
  3. Positioning strategy – a recommended brand position, supported by our deep knowledge of traveller consumers drawn from our market intelligence
  4. Recommendations for brand look & feel presented in a mood board to support marketing, communications and travel trade engagement
  5. Recommendations for key messaging framework and go-to-market creative strategy

The lead team

Tony Lions, Alphabet Creative

Tony Lyons
President & Chief Creative Officer,
Alphabet®

Greg Klassen, Twenty31

Greg Klassen
Partner, Twenty31®

Supported by:

Oliver Martin, Twenty31

Oliver Martin
Partner, Twenty31®

Cathy Kirkpatrick, Alphabet Creative

Cathy Kirkpatrick
Partner, Alphabet®

Joe Naaman, Twenty31

Joe Naaman
Partner, Twenty31®

Explore some of our tourism work

Parque das Aves
view case study
I in Kingston
view case study
Destination Kingston
view case study
The Great Waterway Cruise Campaign
view case study

Find out how we can help move your business forward.

We’ve helped clients from a range of sectors.
twenty 31 logo
tripalytics logo
the royal logo
the great waterway logo
terra20 logo
sogc logo
sogc logo
resorts ontario logo
pb capital logo
ottawa hospital logo
newcap logo
minto logo
kingston logo
instant pot logo
ingenium logo
imc  logo
hrf  logo
hot899  logo
fresh nails  logo
francis  logo
expographiq  logo
event design  logo
difd  logo
diamond  logo
crossford  logo
crea  logo
coulis  logo
cmc  logo
cira  logo
cheo dream home logo
ccs logo
canada council logo
ashbury logo