Enabling tourism recovery for SME partners

Why now?

Canadian DMOs must take immediate action to support a rapid recovery for their local industry while building competitive brand advantage for longer term resiliency.

Clutter, duplication and competition for domestic travellers means that resonant brand positioning is a business imperative for Canadian destinations.

The post-Covid world presents a new reality for all DMOs. Existing brand strategies will not help destinations move forward in the ‘new normal’, and address the new demands of today’s travel audiences – building long-term resiliency and competitive advantage.

The Offer

This 5 module package developed by our team of industry experts includes;

1. Desk research and 3 key interviews (1 creative leader, 1 tourism leader, 1 marketing leader/city builder)
2. “Core Truths” discovery – why your destination is unique, what’s the culture of the place
3. Positioning strategy – a recommended brand position, supported by our deep knowledge of traveller consumers drawn from our market intelligence
4. Recommendations for brand look & feel presented in a mood board to support marketing, communications and travel trade engagement
5. Recommendations for key messaging framework and go-to-market creative strategy