Canadian DMOs must take immediate action to support a rapid recovery for their local industry while building competitive brand advantage for longer term resiliency.
Clutter, duplication and competition for domestic travellers means that resonant brand positioning is a business imperative for Canadian destinations.
The post-Covid world presents a new reality for all DMOs. Existing brand strategies will not help destinations move forward in the ‘new normal’, and address the new demands of today’s travel audiences – building long-term resiliency and competitive advantage.let's build a brand
This 5 module package developed by our team of industry experts includes;
President & Chief Creative Officer,