Ray Wang

Digital Media Specialist

Digital

Ray is a tech-savvy digital enthusiast with a bachelor’s degree from Trent University’s Business Administration program with a specialization in Marketing; he also holds a postgraduate certificate in Advertising from Humber College. Ray has worked with a variety of clients across multiple industries and markets, including experience with major brands on a global scale as well as SMBs at the local level.

As a true digital nomad, Ray enjoys both the creative and technical elements of marketing. Ray’s knowledge extends into media planning and buying, e-commerce, creative design, and social media marketing. His background in multicultural advertising also offers insight into the nuances of building relationships with different ethnic groups in Canada and abroad.

Ray is an integral part of the Alphabet® team, working  with the Canadian Real Estate Association, Tourism Kingston, the Regional Tourism Organization, Minto Communities, and the Society of Obstetricians and Gynaecologists of Canada.

Highlights

  • Google Ads Certified
  • Social media ad buying expert
  • Multicultural advertising

Highlights

talkin

shop.

From the team

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industry

Alphabet® Wins Two Summit Creative Awards for Work with Tourism Kingston

by Alphabet®

We’re proud to announce that we’ve won not one but two 2022 Summit Creative Awards for our recent work with Tourism Kingston. The Summit Creative Awards...

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industry

Risky Advertising: The Good, The Bad, and The Stinky

by Cory Davis

Advertising is a risky business these days. Nudity on billboards, super bowel movements, and that “Dry January” tweet are a few examples of brands sticking...

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industry social media

Curating a Selfie-Made Tourism Destination

by Marley Kirkpatrick

Millennials and Gen Z tourists are unlike their predecessors. Their desire to experience different cultures, food, and adventures remains the same, but how...

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campaigns industry

Creating a 360° Brand Your Audience Connects With

by Meagan Kelly

The idea of a brand is different today than it was even 18 months ago. Look even further back, say a decade, and the way we operate when it comes to brands is...

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digital marketing

How to edit your way to a captivating video

by Mike Short

A video editor is like the bass player in a band.  Oftentimes, they’re overshadowed by the drummer, but their role is as important to the rhythm (or...

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industry

What’s in a Name?

by Steve Bowker

On the surface, a good brand name feels like it’s meant to be. It’s clear, concise, and memorable, and it works hard to drive equity – without us even...

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digital marketing social media

The Art of the Hashtag

by Cory Davis

A pound sign here, a number sign there, and you’re good to go, right?  Not quite (#SorryNotSorry). There’s more to expanding your reach on social...

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culture industry

Hitting a Creative Wall? Try Thinking Inside the Box.

by Chris Campeau

“Think outside the box.” We’ve all heard it. A mantra so married to the creative industry, so embedded in our lexicon, it’s as commonly uttered as...

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digital marketing

How to Make Your YouTube Videos More Discoverable (Part 1)

by Ray Wang

The year was 1979. The Buggles sang “Video killed the radio star.” Flash forward to 2021, and those words couldn’t be truer. Despite the buzz surrounding...

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