Ray is a tech-savvy digital enthusiast with a bachelor’s degree from Trent University’s Business Administration program with a specialization in Marketing; he also holds a postgraduate certificate in Advertising from Humber College. Ray has worked with a variety of clients across multiple industries and markets, including experience with major brands on a global scale as well as SMBs at the local level.
As a true digital nomad, Ray enjoys both the creative and technical elements of marketing. Ray’s knowledge extends into media planning and buying, e-commerce, creative design, and social media marketing. His background in multicultural advertising also offers insight into the nuances of building relationships with different ethnic groups in Canada and abroad.
Ray is an integral part of the Alphabet® team, working with the Canadian Real Estate Association, Tourism Kingston, the Regional Tourism Organization, Minto Communities, and the Society of Obstetricians and Gynaecologists of Canada.
industry social media
Millennials and Gen Z tourists are unlike their predecessors. Their desire to experience different cultures, food, and adventures remains the same, but how...learn more
The idea of a brand is different today than it was even 18 months ago. Look even further back, say a decade, and the way we operate when it comes to brands is...learn more
A video editor is like the bass player in a band. Oftentimes, they’re overshadowed by the drummer, but their role is as important to the rhythm (or...learn more
On the surface, a good brand name feels like it’s meant to be. It’s clear, concise, and memorable, and it works hard to drive equity – without us even...learn more
digital marketing social media
A pound sign here, a number sign there, and you’re good to go, right? Not quite (#SorryNotSorry). There’s more to expanding your reach on social...learn more
“Think outside the box.” We’ve all heard it. A mantra so married to the creative industry, so embedded in our lexicon, it’s as commonly uttered as...learn more
The year was 1979. The Buggles sang “Video killed the radio star.” Flash forward to 2021, and those words couldn’t be truer. Despite the buzz surrounding...learn more
Ready to find out more about how to make your videos more discoverable on YouTube? In Part 1, you learned how to optimize each video using keywords and...learn more
It seems like everyone has a podcast these days – and why not? Aren’t they a great way to share your opinions on niche topics and connect with people via...learn more