Ray is a tech-savvy digital enthusiast with a bachelor’s degree from Trent University’s Business Administration program with a specialization in Marketing; he also holds a postgraduate certificate in Advertising from Humber College. Ray has worked with a variety of clients across multiple industries and markets, including experience with major brands on a global scale as well as SMBs at the local level.
As a true digital nomad, Ray enjoys both the creative and technical elements of marketing. Ray’s knowledge extends into media planning and buying, e-commerce, creative design, and social media marketing. His background in multicultural advertising also offers insight into the nuances of building relationships with different ethnic groups in Canada and abroad.
Ray is an integral part of the Alphabet® team, working with the Canadian Real Estate Association, Tourism Kingston, the Regional Tourism Organization, Minto Communities, and the Society of Obstetricians and Gynaecologists of Canada.
Most people tend to see themselves as rational thinkers, making decisions grounded in reason. The truth, however, is that most of us act emotionally, the left...learn more
We’re proud to announce that we’ve won not one but two 2022 Summit Creative Awards for our recent work with Tourism Kingston. The Summit Creative Awards...learn more
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industry social media
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The idea of a brand is different today than it was even 18 months ago. Look even further back, say a decade, and the way we operate when it comes to brands is...learn more
A video editor is like the bass player in a band. Oftentimes, they’re overshadowed by the drummer, but their role is as important to the rhythm (or...learn more
On the surface, a good brand name feels like it’s meant to be. It’s clear, concise, and memorable, and it works hard to drive equity – without us even...learn more
digital marketing social media
A pound sign here, a number sign there, and you’re good to go, right? Not quite (#SorryNotSorry). There’s more to expanding your reach on social...learn more
“Think outside the box.” We’ve all heard it. A mantra so married to the creative industry, so embedded in our lexicon, it’s as commonly uttered as...learn more