Kelsea Towell

Account Coordinator


Kelsea holds a Bachelor’s Degree (BA) from Bishop’s University, with a concentration in Health and Business and minoring in Psychology. Her enthusiasm and academic prowess was awarded with an International Scholarship of Excellence, which led her to the University of Stirling in Scotland to study a Master’s of Science in Marketing. The post graduate program provided Kelsea with both a theoretical and practical understanding of marketing. Her Dissertation on the impact trust has on the consumer’s decision-making process was honoured with Distinction.  

Before joining Alphabet®, Kelsea continued to fuel her passion for research at McGill University, where she co-authored a published Knowledge Synthesis Project for the Canadian Institute of Health Research. She also obtained an Inbound Marketing Certification to strengthen her understanding of digital marketing practices.  

Kelsea’s thirst for knowledge, attention to detail, and compassion make her a perfect addition to the Account’s Team. She’s passionate about uncovering the truth behind brands and takes pride in seeing the process through. With her skill set and enthusiasm, Kelsea provides quality client services across a wide variety of projects and clients, including Perley and Rideau Veterans’ Health Centre, Canadian Parents for French, Canadian Public Affairs Channel, ZEN Graphene, Hydro Ottawa and the Community Economic Development and Employability Corporation. 


  • MSc in Marketing in affiliation with the CIM
  • PGT International Scholarship of Excellence
  • Alzheimer’s Association Board Member, Marketing Chair


From the team


How Colours Can Colour Our Behaviour

by Stephanie Chartrand

Most people tend to see themselves as rational thinkers, making decisions grounded in reason. The truth, however, is that most of us act emotionally, the left...

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Alphabet® Wins Two Summit Creative Awards for Work with Tourism Kingston

by Alphabet®

We’re proud to announce that we’ve won not one but two 2022 Summit Creative Awards for our recent work with Tourism Kingston. The Summit Creative Awards...

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Risky Advertising: The Good, The Bad, and The Stinky

by Cory Davis

Advertising is a risky business these days. Nudity on billboards, super bowel movements, and that “Dry January” tweet are a few examples of brands sticking...

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industry social media

Curating a Selfie-Made Tourism Destination

by Marley Kirkpatrick

Millennials and Gen Z tourists are unlike their predecessors. Their desire to experience different cultures, food, and adventures remains the same, but how...

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campaigns industry

Creating a 360° Brand Your Audience Connects With

by Meagan Kelly

The idea of a brand is different today than it was even 18 months ago. Look even further back, say a decade, and the way we operate when it comes to brands is...

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digital marketing

How to edit your way to a captivating video

by Mike Short

A video editor is like the bass player in a band.  Oftentimes, they’re overshadowed by the drummer, but their role is as important to the rhythm (or...

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What’s in a Name?

by Steve Bowker

On the surface, a good brand name feels like it’s meant to be. It’s clear, concise, and memorable, and it works hard to drive equity – without us even...

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digital marketing social media

The Art of the Hashtag

by Cory Davis

A pound sign here, a number sign there, and you’re good to go, right?  Not quite (#SorryNotSorry). There’s more to expanding your reach on social...

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culture industry

Hitting a Creative Wall? Try Thinking Inside the Box.

by Chris Campeau

“Think outside the box.” We’ve all heard it. A mantra so married to the creative industry, so embedded in our lexicon, it’s as commonly uttered as...

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