Kelly Figiel

Business Manager

studio

Kelly brings a diverse skill set to Alphabet®. She attended the creative arts program at Dawson College, and her career path has led her to interesting, fast-paced industries like software development and gaming. She has a breadth of experience in both the public and private sectors – from retail, sales, and procurement to HR, logistics, and bookkeeping – and she is driven, goal-oriented, and quality-focused. 

As Business Manager, Kelly is the glue bonding the client services, web, and creative teams. Along with strengthening internal and external relationships, she uses this connection to proactively identify opportunities and challenges, streamline processes, and optimize operations. She is the driver of efficiency and excellence of service. 

Kelly is heavily involved in the day-to-day, working closely with clients and staff to prioritize projects and deliverables, coordinate suppliers and product deliveries, and manage budgets. She is dedicated and detailed, friendly and approachable. And she is eager to support her peers and our clients.

Highlights

  • Certified Bookkeeper (2011)
  • Inventory Management & Loss Prevention Professional
  • Talent Acquisition Specialist

Highlights

From the team

industry

Alphabet® Wins Two Summit Creative Awards for Work with Tourism Kingston

by Alphabet®

We’re proud to announce that we’ve won not one but two 2022 Summit Creative Awards for our recent work with Tourism Kingston. The Summit Creative Awards...

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industry

Risky Advertising: The Good, The Bad, and The Stinky

by Cory Davis

Advertising is a risky business these days. Nudity on billboards, super bowel movements, and that “Dry January” tweet are a few examples of brands sticking...

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industry social media

Curating a Selfie-Made Tourism Destination

by Marley Kirkpatrick

Millennials and Gen Z tourists are unlike their predecessors. Their desire to experience different cultures, food, and adventures remains the same, but how...

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campaigns industry

Creating a 360° Brand Your Audience Connects With

by Meagan Kelly

The idea of a brand is different today than it was even 18 months ago. Look even further back, say a decade, and the way we operate when it comes to brands is...

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digital marketing

How to edit your way to a captivating video

by Mike Short

A video editor is like the bass player in a band.  Oftentimes, they’re overshadowed by the drummer, but their role is as important to the rhythm (or...

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industry

What’s in a Name?

by Steve Bowker

On the surface, a good brand name feels like it’s meant to be. It’s clear, concise, and memorable, and it works hard to drive equity – without us even...

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digital marketing social media

The Art of the Hashtag

by Cory Davis

A pound sign here, a number sign there, and you’re good to go, right?  Not quite (#SorryNotSorry). There’s more to expanding your reach on social...

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culture industry

Hitting a Creative Wall? Try Thinking Inside the Box.

by Chris Campeau

“Think outside the box.” We’ve all heard it. A mantra so married to the creative industry, so embedded in our lexicon, it’s as commonly uttered as...

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digital marketing

How to Make Your YouTube Videos More Discoverable (Part 1)

by Ray Wang

The year was 1979. The Buggles sang “Video killed the radio star.” Flash forward to 2021, and those words couldn’t be truer. Despite the buzz surrounding...

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