Devon Elcus-Whelan

Account Coordinator


Devon brings energy and expertise to the Alphabet® accounts team, along with a passion for growing workplace culture and building long-lasting client relationships. He holds an advanced diploma from the three-year Advertising and Marketing Communications Management program at Algonquin College, and his experience extends to brand development, photography, videography, design, and account coordination. 

In the past, Devon led the rebrand of one of Mont-Tremblant’s top restaurants, developing the brand to integrate with the established character of the village. He’s devoted to advocating for LGBTQ2IA+ youth, having attended the International CBRC Summit in Vancouver to speak about how representation of the LGBT Community in media and arts is fundamental to the wellbeing of LGBT youth. Devon also played a key role in developing and executing the 2019 IKEA Pride marketing campaign in Ottawa. As well, through the personal Devona Brand, they have become one of Canada’s most notable drag entertainers, while creating and marketing several recurring events within the city. 

At Alphabet®, Devon brings his expertise and enthusiasm to a broad range of clients including Minto Communities Ottawa, the Canadian Construction Association, and the Canadian Association of Medical Radiation Technologists. 


  • Led the rebrand of a popular Mont-Tremblant restaurant
  • Assisted in the development and execution of the 2019 IKEA Pride marketing campaign
  • Spoke at the International CBRC Summit in Vancouver


From the team


How Colours Can Colour Our Behaviour

by Stephanie Chartrand

Most people tend to see themselves as rational thinkers, making decisions grounded in reason. The truth, however, is that most of us act emotionally, the left...

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Alphabet® Wins Two Summit Creative Awards for Work with Tourism Kingston

by Alphabet®

We’re proud to announce that we’ve won not one but two 2022 Summit Creative Awards for our recent work with Tourism Kingston. The Summit Creative Awards...

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Risky Advertising: The Good, The Bad, and The Stinky

by Cory Davis

Advertising is a risky business these days. Nudity on billboards, super bowel movements, and that “Dry January” tweet are a few examples of brands sticking...

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industry social media

Curating a Selfie-Made Tourism Destination

by Marley Kirkpatrick

Millennials and Gen Z tourists are unlike their predecessors. Their desire to experience different cultures, food, and adventures remains the same, but how...

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campaigns industry

Creating a 360° Brand Your Audience Connects With

by Meagan Kelly

The idea of a brand is different today than it was even 18 months ago. Look even further back, say a decade, and the way we operate when it comes to brands is...

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digital marketing

How to edit your way to a captivating video

by Mike Short

A video editor is like the bass player in a band.  Oftentimes, they’re overshadowed by the drummer, but their role is as important to the rhythm (or...

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What’s in a Name?

by Steve Bowker

On the surface, a good brand name feels like it’s meant to be. It’s clear, concise, and memorable, and it works hard to drive equity – without us even...

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digital marketing social media

The Art of the Hashtag

by Cory Davis

A pound sign here, a number sign there, and you’re good to go, right?  Not quite (#SorryNotSorry). There’s more to expanding your reach on social...

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culture industry

Hitting a Creative Wall? Try Thinking Inside the Box.

by Chris Campeau

“Think outside the box.” We’ve all heard it. A mantra so married to the creative industry, so embedded in our lexicon, it’s as commonly uttered as...

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