Devon Elcus-Whelan

Account Executive

accounts

Devon brings energy and expertise to the Alphabet® accounts team, along with a passion for growing workplace culture and building long-lasting client relationships. He holds an advanced diploma from the three-year Advertising and Marketing Communications Management program at Algonquin College, and his experience extends to brand development, photography, videography, design, and account coordination. 

In the past, Devon led the rebrand of one of Mont-Tremblant’s top restaurants, developing the brand to integrate with the established character of the village. He’s devoted to advocating for LGBTQ2IA+ youth, having attended the International CBRC Summit in Vancouver to speak about how representation of the LGBT Community in media and arts is fundamental to the wellbeing of LGBT youth. Devon also played a key role in developing and executing the 2019 IKEA Pride marketing campaign in Ottawa. As well, through the personal Devona Brand, they have become one of Canada’s most notable drag entertainers, while creating and marketing several recurring events within the city. 

At Alphabet®, Devon brings his expertise and enthusiasm to a broad range of clients including Minto Communities Ottawa, the Canadian Construction Association, and the Canadian Association of Medical Radiation Technologists. 

Highlights

  • Led the rebrand of a popular Mont-Tremblant restaurant
  • Assisted in the development and execution of the 2019 IKEA Pride marketing campaign
  • Spoke at the International CBRC Summit in Vancouver

Highlights

From the team

web design

The Ultimate Website Accessibility Checklist

by Alphabet®

Twenty years ago, digital spaces were far from the centre of business and commerce. But now, your company’s landing page is often the first touch point...

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campaigns industry

How to Write Taglines That Don’t Suck

by Chris Campeau

While there’s no formula for writing a winning tagline, here’s some advice to steer clear of a dud. Learn more on the Alphabet®...

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culture

Media Planning 101: Goals, Channels, KPIs, and More

by Alphabet®

Your step-by-step guide to the media planning process. From media types and KPIs to implementation and optimization. A strategic media plan is how you generate...

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industry

Place Marketing 101: A DMO’s Field Guide to Niching

by Cathy Kirkpatrick

There’s a saying in marketing: “The riches are in the niches.”  It suggests there’s more worth in marketing a specific product or service to a...

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culture

Understanding Emotional Decision-Making and Its Role in Brand Strategy

by Alphabet®

Our emotions guide almost every decision we make. To stand out in today’s market, you need to create a brand strategy that appeals to your audience’s inner...

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social media

Assessing New Social Media Platforms: Is It Always Worth the Leap?

by Meagan Kelly

Is the newest social media platform right for your brand? Here’s what to consider before diving in. | Alphabet®...

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industry

The Creative Process: A Love Affair Between Copy and Design

by Cory Davis

How content and design teams collaborate to increase efficiency and elevate the quality of their work | Alphabet®...

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industry

The Art of the Marketing Shift

by Chris Campeau

How can your organization stay nimble in the face of change? Get four tips on how to successfully pivot on the Alphabet®...

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industry

Brand Perception: Generating Brand Trust & Credibility

by Alphabet®

Need to boost brand perception? In this guide, we outline tips for generating brand trust and credibility to set you up for...

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