With nearly two decades of experience in marketing and communications, Dan brings his extensive knowledge to the accounts team at Alphabet®. His expertise spans across a variety of industries with a focus on brand development, strategic planning, project management, and client relations. He understands how to foster B2B and B2C relationships, and he has proven to enhance corporate profiles while satisfying stakeholder demands.
Dan is experienced at all levels of business – having worked with local, regional, and national organizations – and he is highly adept in media relations. Over the years, he’s helped many clients meet their business and marketing goals; one of the most notable is the rebranding of Canadian North Airlines (formerly FirstAir). His involvement in the project earned the airline the Best Ottawa Business Award in 2018.
As Senior Account Director, Dan relies on a strong collaborative approach to find the right solution for our clients. This includes on-going projects with the Canadian Construction Association, the Canadian Real Estate Association, Perley Health, and Zentek.
On the surface, a good brand name feels like it’s meant to be. It’s clear, concise, and memorable, and it works hard to drive equity – without us even...learn more
digital marketing social media
A pound sign here, a number sign there, and you’re good to go, right? Not quite (#SorryNotSorry). There’s more to expanding your reach on social...learn more
“Think outside the box.” We’ve all heard it. A mantra so married to the creative industry, so embedded in our lexicon, it’s as commonly uttered as...learn more
The year was 1979. The Buggles sang “Video killed the radio star.” Flash forward to 2021, and those words couldn’t be truer. Despite the buzz surrounding...learn more
Ready to find out more about how to make your videos more discoverable on YouTube? In Part 1, you learned how to optimize each video using keywords and...learn more
It seems like everyone has a podcast these days – and why not? Aren’t they a great way to share your opinions on niche topics and connect with people via...learn more
Many think of travel experiences within the context of large operators – cruise lines, all-inclusive vacations, airlines, hotel chains – but the truth is,...learn more
There’s an ongoing debate among us marketers (or at least us writer-types). Are copywriting and content writing the same thing? If not, what’s the...learn more
digital marketing industry
According to App Annie, TikTok was the most downloaded app in 2020. An impressive statistic and one that signals TikTok’s next stage of maturity:...learn more