Christopher Pavezka

Senior Art Director

design

Chris brings over 20 years of experience to the role of Senior Art Director at Alphabet®. He’s a lover of typography and an alumnus of the Ontario College of Art and Design. Before joining the team, Chris was the Creative Lead at the Canopy Growth Corporation (CGC), where he built a creative team and helped elevate the image of medical cannabis in Canada. During that time, he was also heavily involved with strategy, customer experience, and internal/external stakeholder relations.  

As well, Chris held the Creative Lead position at 76design, directing all creative within the studio. Along with designing and building websites, he led the team through migration into designing and developing SaaS products. This provided Chris with a deep knowledge of UX frameworks and methodologies, and it helped him gain an understanding of how to incorporate stakeholder input, timelines, and budget considerations to successfully develop, launch, and grow products.

At Alphabet®, Chris brings his leadership qualities, attention to detail, and artistic prowess to the creative team. Along with offering fresh ideas for brands, he works alongside our clients to help them achieve their business and marketing goals. Chris is involved with several ongoing projects, including those with Minto Communities Ottawa, Hydro Ottawa, and the Canadian Real Estate Association.

Highlights

  • Taught design and Adobe basics for the Specialist High School Major program 
  • IABC Finalist for Allstate Canada’s texting and driving campaign 
  • Original member of the Type Club of Toronto

Highlights

talkin

shop.

From the team

view all posts

industry

Risky Advertising: The Good, The Bad, and The Stinky

by Cory Davis

Advertising is a risky business these days. Nudity on billboards, super bowel movements, and that “Dry January” tweet are a few examples of brands sticking...

learn more

industry social media

Curating a Selfie-Made Tourism Destination

by Marley Kirkpatrick

Millennials and Gen Z tourists are unlike their predecessors. Their desire to experience different cultures, food, and adventures remains the same, but how...

learn more

campaigns industry

Creating a 360° Brand Your Audience Connects With

by Meagan Kelly

The idea of a brand is different today than it was even 18 months ago. Look even further back, say a decade, and the way we operate when it comes to brands is...

learn more

digital marketing

How to edit your way to a captivating video

by Mike Short

A video editor is like the bass player in a band.  Oftentimes, they’re overshadowed by the drummer, but their role is as important to the rhythm (or...

learn more

industry

What’s in a Name?

by Steve Bowker

On the surface, a good brand name feels like it’s meant to be. It’s clear, concise, and memorable, and it works hard to drive equity – without us even...

learn more

digital marketing social media

The Art of the Hashtag

by Cory Davis

A pound sign here, a number sign there, and you’re good to go, right?  Not quite (#SorryNotSorry). There’s more to expanding your reach on social...

learn more

culture industry

Hitting a Creative Wall? Try Thinking Inside the Box.

by Chris Campeau

“Think outside the box.” We’ve all heard it. A mantra so married to the creative industry, so embedded in our lexicon, it’s as commonly uttered as...

learn more

digital marketing

How to Make Your YouTube Videos More Discoverable (Part 1)

by Ray Wang

The year was 1979. The Buggles sang “Video killed the radio star.” Flash forward to 2021, and those words couldn’t be truer. Despite the buzz surrounding...

learn more

digital marketing

How to Make Your YouTube Videos More Discoverable (Part 2)

by Ray Wang

Ready to find out more about how to make your videos more discoverable on YouTube?  In Part 1, you learned how to optimize each video using keywords and...

learn more