A veritable wordsmith, not only does Chris have 5 years’ writing experience and 10 years’ business management experience under his belt, but he’s also a published fiction and non-fiction author. Chris joins Alphabet® as Senior Writer, collaborating with designers, fellow writers, and the account and web teams to create and implement content and copy that amplifies our wide range of client voices.
Chris holds two diplomas from Algonquin College, one in business management and the other in professional writing (with honours). He’s contributed his craft to several branding, go-to-market, and events-related projects for global clients spanning industries such as cybersecurity, data management, venture capital, construction, health care, personal finance, insurance, and more.
Most people tend to see themselves as rational thinkers, making decisions grounded in reason. The truth, however, is that most of us act emotionally, the left...learn more
We’re proud to announce that we’ve won not one but two 2022 Summit Creative Awards for our recent work with Tourism Kingston. The Summit Creative Awards...learn more
Advertising is a risky business these days. Nudity on billboards, super bowel movements, and that “Dry January” tweet are a few examples of brands sticking...learn more
industry social media
Millennials and Gen Z tourists are unlike their predecessors. Their desire to experience different cultures, food, and adventures remains the same, but how...learn more
The idea of a brand is different today than it was even 18 months ago. Look even further back, say a decade, and the way we operate when it comes to brands is...learn more
A video editor is like the bass player in a band. Oftentimes, they’re overshadowed by the drummer, but their role is as important to the rhythm (or...learn more
On the surface, a good brand name feels like it’s meant to be. It’s clear, concise, and memorable, and it works hard to drive equity – without us even...learn more
digital marketing social media
A pound sign here, a number sign there, and you’re good to go, right? Not quite (#SorryNotSorry). There’s more to expanding your reach on social...learn more
“Think outside the box.” We’ve all heard it. A mantra so married to the creative industry, so embedded in our lexicon, it’s as commonly uttered as...learn more