Chris Campeau

Senior Writer

copy

A veritable wordsmith, not only does Chris have 5 years’ writing experience and 10 years’ business management experience under his belt, but he’s also a published fiction and non-fiction author. Chris joins Alphabet® as Senior Writer, collaborating with designers, fellow writers, and the account and web teams to create and implement content and copy that amplifies our wide range of client voices.

Chris holds two diplomas from Algonquin College, one in business management and the other in professional writing (with honours). He’s contributed his craft to several branding, go-to-market, and events-related projects for global clients spanning industries such as cybersecurity, data management, venture capital, construction, health care, personal finance, insurance, and more.

Highlights

  • Contributor: Gold WARC Award-winning “@Geostories” social media campaign
  • Contributor: Applied Arts Award-winning “the Art of Cybersecurity” campaign
  • Optima Award for Best Professional Writer in the Algonquin College Professional Writing Program, 2017

Highlights

From the team

web design

The Ultimate Website Accessibility Checklist

by Alphabet®

Twenty years ago, digital spaces were far from the centre of business and commerce. But now, your company’s landing page is often the first touch point...

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campaigns industry

How to Write Taglines That Don’t Suck

by Chris Campeau

While there’s no formula for writing a winning tagline, here’s some advice to steer clear of a dud. Learn more on the Alphabet®...

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culture

Media Planning 101: Goals, Channels, KPIs, and More

by Alphabet®

Your step-by-step guide to the media planning process. From media types and KPIs to implementation and optimization. A strategic media plan is how you generate...

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industry

Place Marketing 101: A DMO’s Field Guide to Niching

by Cathy Kirkpatrick

There’s a saying in marketing: “The riches are in the niches.”  It suggests there’s more worth in marketing a specific product or service to a...

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culture

Understanding Emotional Decision-Making and Its Role in Brand Strategy

by Alphabet®

Our emotions guide almost every decision we make. To stand out in today’s market, you need to create a brand strategy that appeals to your audience’s inner...

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social media

Assessing New Social Media Platforms: Is It Always Worth the Leap?

by Meagan Kelly

Is the newest social media platform right for your brand? Here’s what to consider before diving in. | Alphabet®...

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industry

The Creative Process: A Love Affair Between Copy and Design

by Cory Davis

How content and design teams collaborate to increase efficiency and elevate the quality of their work | Alphabet®...

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industry

The Art of the Marketing Shift

by Chris Campeau

How can your organization stay nimble in the face of change? Get four tips on how to successfully pivot on the Alphabet®...

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industry

Brand Perception: Generating Brand Trust & Credibility

by Alphabet®

Need to boost brand perception? In this guide, we outline tips for generating brand trust and credibility to set you up for...

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