Menopause. Now there’s a scary word.
Due to the lack of knowledge — not to mention the social stigma — many women are unaware of the realities of this natural occurrence, not to mention the distinction between the two states of menopause. Menopause is actually the final state women enter after they have experienced 12 consecutive months of not having their period, and perimenopause describes all those symptoms you hear thrown around and attributed to menopause: hot flashes, mood swings, insomnia, the works.
SOGC needed to communicate the latest medical information about menopause and shed some light on this daunting but natural phase in a woman’s life.
By developing a brand new website with evidence-based content and modern design, Alphabet® created a place where women could find up-to-date, accurate, and medically validated information about a time in their lives that brings with it a lot of apprehension and fear.