---
title: The allure of Minto Morgan’s Creek
date: 2020-01-31T15:15:45-05:00
author: Alphabet®
canonical_url: "https://www.alphabetcreative.com/blog/the-allure-of-minto-morgans-creek/"
section: Blog
---
![Minto morganscreek4](https://www.alphabetcreative.com/assets/transforms/_800xAUTO_crop_center-center_none_ns/minto_morganscreek4.jpg) 

Minto’s newest boutique community in beautiful Kanata, Ontario, offers terrace and townhomes with a charming creek running through the landscape of this intimate community.

 

  ![Minto morganscreek](https://www.alphabetcreative.com/assets/transforms/_800xAUTO_crop_center-center_none_ns/minto_morganscreek.jpg) Alphabet® was tasked with developing an engaging brand to resonate with first-time buyers and investors.

We first developed a name for the new community by looking to Morgan’s Grant — a sold-out Minto Community across the road — for inspiration. Morgan’s Creek was the natural solution, combining the trust and prestige of the existing landmark community with the natural assets of the land.

Alphabet® designed a proprietary font specifically for this community. The precise angles and strong lines of the logo resonated with the tech-savvy target market while a sweeping line connecting the “E”s represents the creek running through the community.

 

  ![Minto morganscreek1](https://www.alphabetcreative.com/assets/transforms/_800xAUTO_crop_center-center_none_ns/minto_morganscreek1.jpg) The new logo, coupled with a bold, light blue aquamarine was attention-grabbing while also harmonizing with the other Minto Communities brands.

 

  ![Minto morganscreek3](https://www.alphabetcreative.com/assets/transforms/_800xAUTO_crop_center-center_none_ns/minto_morganscreek3.jpg)    

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  ![Minto morganscreek4](https://www.alphabetcreative.com/assets/transforms/_800xAUTO_crop_center-center_none_ns/minto_morganscreek4.jpg) 

Minto’s newest boutique community in beautiful Kanata, Ontario, offers terrace and townhomes with a charming creek running through the landscape of this intimate community.

 

  ![Minto morganscreek](https://www.alphabetcreative.com/assets/transforms/_800xAUTO_crop_center-center_none_ns/minto_morganscreek.jpg) Alphabet® was tasked with developing an engaging brand to resonate with first-time buyers and investors.

We first developed a name for the new community by looking to Morgan’s Grant — a sold-out Minto Community across the road — for inspiration. Morgan’s Creek was the natural solution, combining the trust and prestige of the existing landmark community with the natural assets of the land.

Alphabet® designed a proprietary font specifically for this community. The precise angles and strong lines of the logo resonated with the tech-savvy target market while a sweeping line connecting the “E”s represents the creek running through the community.

 

  ![Minto morganscreek1](https://www.alphabetcreative.com/assets/transforms/_800xAUTO_crop_center-center_none_ns/minto_morganscreek1.jpg) The new logo, coupled with a bold, light blue aquamarine was attention-grabbing while also harmonizing with the other Minto Communities brands.

 

  ![Minto morganscreek3](https://www.alphabetcreative.com/assets/transforms/_800xAUTO_crop_center-center_none_ns/minto_morganscreek3.jpg)