---
title: Approach
date: 2025-07-02T16:09:00-04:00
author: Gregor Terrill
canonical_url: "https://www.alphabetcreative.com/approach/"
section: Pages
---
- ## What is integrated branding?
    
    Gone are the days of brand and business operating in silos. Today, your brand strategy should sit at the centre of everything your organization says, does, and achieves. Because your brand is more than a logo. It’s an ethos. A truth. A story that can’t be created but uncovered. And when that story becomes your guide, you can solve real problems, impact change, and get the results you want.
    
    
    
     
    
     [ ![](https://www.alphabetcreative.com/assets/clients/tk/tk-case-study-hero.jpg)
    
    ##  Destination Development with Tourism Kingston 
    
    From tourism and economic development to local businesses and everyone working together to make Kingston a stronger, more sustainable destination.
    
     
    
     
    
     view work  
    
     
    
     ](https://www.alphabetcreative.com/work/tourism-kingston/) ## How we work.
    
     
    
    
    - ### Discover
        
        Whoever coined the phrase “too close for comfort” wasn’t building a brand strategy. Getting to truly know you, your stakeholders, and audiences is critical in gaining a thorough understanding of your business. We dig deep from the start.
    - ### Uncover
        
        It’s hard to see the forest when you’re stuck in the weeds. We use our objectivity to bring clarity to your organization, excavating key truths from our sessions to form the blueprint for your brand strategy or project at hand.
    - ### Shape
        
        Based on our insights, we collaboratively define a plan of action. This is where we crystallize your brand identity, messaging, creative, and/or any tactical elements needed to move your audiences toward a desired behaviour.
    - ### Execute
        
        From media buying to custom digital solutions, we hit the ground running. Whether it’s a brand launch or targeted campaign, based on predetermined KPIs, we monitor project performance and deliver both qualitative and quantitative data.
    - ### Improve
        
        We’re never done with the deliverable. Based on what we glean from a project’s performance, or what we proactively forecast, we make strategic recommendations to maximize results.
     
     
    
     
    
     
    
     ## We’ve helped a range of clients. How can we help you?
    
     [ contact us ](mailto:info@alphabetcreative.com?subject=Looking%20for%20more%20information) [ ![Tourism Industry Association of Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-tiac-2x.png) ](https://tiac-aitc.ca/) 
    
     [ ![Terra 20 logo](https://www.alphabetcreative.com/assets/clients/logos/logo-terra-20.png) ](https://terra20.com/) 
    
     [ ![Kingston Accommodation Partners logo](https://www.alphabetcreative.com/assets/clients/logos/logo-kap.png) ](https://www.kingstonaccommodationpartners.ca/) 
    
     [ ![Culinary Tourism Alliance logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cta.png) ](https://www.culinarytourismalliance.com) 
    
     [ ![Canada Deposit Insurance Corporation logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cdic.png) ](https://www.cdic.ca/) 
    
     [ ![Egg Farmers of Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-efc.png) ](https://www.eggfarmers.ca) 
    
     [ ![Tourism HR Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-thr.png) ](https://tourismhr.ca/) 
    
     [ ![The Royal logo](https://www.alphabetcreative.com/assets/clients/logos/logo-the-royal.png) ](https://www.theroyal.ca/) 
    
     [ ![Travel Nunavut logo](https://www.alphabetcreative.com/assets/clients/logos/logo-nunavut.png) ](https://travelnunavut.ca/) 
    
     [ ![Canadian Blood Services logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cbs.png) ](https://www.blood.ca/en) 
    
     [ ![Radio Advisory Board of Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-rabc.png) ](https://www.rabc-cccr.ca/) 
    
     [ ![City of Kingston logo](https://www.alphabetcreative.com/assets/clients/logos/logo-kingston.png) ](https://www.cityofkingston.ca/) 
    
     [ ![Perley Health logo](https://www.alphabetcreative.com/assets/clients/logos/logo-perley-health.png) ](https://www.perleyhealth.ca/) 
    
     [ ![Zentek logo](https://www.alphabetcreative.com/assets/clients/logos/logo-zentek.png) ](https://www.zentek.com/) 
    
     [ ![Parque Das Aves logo](https://www.alphabetcreative.com/assets/clients/logos/logo-pda.png) ](https://www.parquedasaves.com.br/) 
    
     [ ![Tourism Kingston logo](https://www.alphabetcreative.com/assets/clients/logos/logo-tourism-kingston.png) ](https://www.visitkingston.ca/) 
    
     [ ![The Ottawa Hospital logo](https://www.alphabetcreative.com/assets/clients/logos/logo-the-ottawa-hospital.png) ](https://www.ottawahospital.on.ca/) 
    
     [ ![Canadian Real Estate Association logo](https://www.alphabetcreative.com/assets/clients/logos/logo-crea.png) ](https://www.crea.ca/) 
    
     [ ![Railway Association of Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-rac.png) ](https://www.railcan.ca/) 
    
     [ ![Minto Communities logo](https://www.alphabetcreative.com/assets/clients/logos/logo-minto-comm.png) ](https://www.minto.com/) 
    
     [ ![Kingston Economic Development logo](https://www.alphabetcreative.com/assets/clients/logos/logo-kedco.png) ](https://www.investkingston.ca/) 
    
     [ ![Electricity Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-electricity-canada.png) ](https://www.electricity.ca/) 
    
     [ ![Makatew Workshops logo](https://www.alphabetcreative.com/assets/clients/logos/logo-makatew.png) ](https://www.makatew.ca/) 
    
     [ ![Canadian Association of Defence and Security Industries logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cadsi.png) ](https://www.defenceandsecurity.ca/) 
    
     [ ![Winnipeg Construction Association logo](https://www.alphabetcreative.com/assets/clients/logos/logo-wca.png) ](https://winnipegconstruction.ca/) 
    
     [ ![CryoStasis Inc. logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cryostasis.png) ](https://www.cryostasis.ca/) 
    
     [ ![Regional Tourism Organization 9 logo](https://www.alphabetcreative.com/assets/clients/logos/logo-rt09.png) ](https://rto9.ca/) 
    
     [ ![Vancouver Island Construction Association logo](https://www.alphabetcreative.com/assets/clients/logos/logo-vica.png) ](https://www.vicabc.ca/) 
    
     [ ![Canadian Construction Association logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cca.png) ](https://www.cca-acc.com/) 
    
     [ ![Society of Obstetricians and Gynaecologists of Canada logo](https://www.alphabetcreative.com/assets/clients/logos/logo-sogc.png) ](https://sogc.org/en/) 
    
     [ ![Hydro Ottawa logo](https://www.alphabetcreative.com/assets/clients/logos/logo-hydro.png) ](https://hydroottawa.com/en) 
    
     [ ![Canadian Parents for French logo](https://www.alphabetcreative.com/assets/clients/logos/logo-cpf.png) ](https://cpf.ca/en/) 
    
     [ ![Ottawa Tourism logo](https://www.alphabetcreative.com/assets/clients/logos/logo-otour.png) ](https://ottawatourism.ca/en) 
    
     [ ![Canadian Association of Medical Radiation Technologists logo](https://www.alphabetcreative.com/assets/clients/logos/logo-camrt.png) ](https://www.camrt.ca/) 
    
     
    
     
    
     
    
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