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What is integrated branding?
Gone are the days of brand and business operating in silos. Today, your brand strategy should sit at the centre of everything your organization says, does, and achieves. Because your brand is more than a logo. It’s an ethos. A truth. A story that can’t be created but uncovered. And when that story becomes your guide, you can solve real problems, impact change, and get the results you want.
Destination Development with Tourism Kingston
view workHow we work.
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Discover
Whoever coined the phrase “too close for comfort” wasn’t building a brand strategy. Getting to truly know you, your stakeholders, and audiences is critical in gaining a thorough understanding of your business. We dig deep from the start.
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Uncover
It’s hard to see the forest when you’re stuck in the weeds. We use our objectivity to bring clarity to your organization, excavating key truths from our sessions to form the blueprint for your brand strategy or project at hand.
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Shape
Based on our insights, we collaboratively define a plan of action. This is where we crystallize your brand identity, messaging, creative, and/or any tactical elements needed to move your audiences toward a desired behaviour.
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Execute
From media buying to custom digital solutions, we hit the ground running. Whether it’s a brand launch or targeted campaign, based on predetermined KPIs, we monitor project performance and deliver both qualitative and quantitative data.
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Improve
We’re never done with the deliverable. Based on what we glean from a project’s performance, or what we proactively forecast, we make strategic recommendations to maximize results.
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